Social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. However, along with the exciting new marketing opportunities presented by social media come challenging new legal issues. In seeking to capitalize on the social media gold rush, is your company taking the time to identify and address the attendant legal risks?
Please join Socially Aware editor John Delaney as he chairs Practising Law Institute’s (PLI) “Social Media 2013: Addressing Corporate Risks.” Issues to be addressed at the conference include the following:
- Social media: How it works, and why it is transforming the business world
- Drafting and updating social media policies
- User-generated content and related IP concerns
- Ensuring protection under the CDA’s Safe Harbor
- Minimizing risks relating to mobile apps
- Online marketing: New opportunities, new risks
- Privacy law considerations
- Practical tips for handling real-world issues
Representatives from Twitter, Google, Tumblr and other companies will be speaking at the event. The conference is being held in San Francisco on February 6th and in New York City on February 27th; the February 6th event will be webcasted. For more information or to register, please visit PLI’s website here.