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Socially Aware Blog The Law and Business of Social Media

Category Archives: Digital Content

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Social Links: Twitter’s tough quarter; Yelp warns users about litigious dentist; Pinterest battles Snapchat

Posted in Advertising, Digital Content, Disappearing Content, Marketing, Mobile

Instagram now allows celebrities to block trolls. While Facebook reached new highs last quarter, Twitter continued to stumble. Will adding more live video content or allowing users to create Snapchat-like collage custom emojis over photos help Twitter regain its footing? Tips for fixing your company’s social media marketing strategy. A pop singer told fans to… Continue Reading

Now Available: The July Issue of Our Socially Aware Newsletter

Posted in Advertising, Copyright, Digital Content, Employment Law, Online Promotions

The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award winning guide to the law and business of social media, we take a look at courts’ efforts to evaluate emoticons and emojis entered into evidence; we describe the novel way one court addressed whether counsel may conduct… Continue Reading

Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter

Posted in Advertising, Compliance, Digital Content, Disappearing Content, Endorsement Guides, Ethics, Fraud, FTC, Marketing

Social media has upended a number of industries. Is Wall Street next? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter followers abreast of her ongoing defense work on behalf of the “Making a Murderer” documentary subject, and some lawyers think it’s a bad idea. Five quick and… Continue Reading

Social Links: The rise of social news; how technology hijacks our attention; are websites a dying business?

Posted in Compliance, Cyberbullying, Digital Content, Disappearing Content, European Union

In a fascinating, must-read article, a Google design ethicist explains the techniques that engineers and entrepreneurs employ to keep us hooked on the web. A majority of U.S. adults—62%—now get their news on social media. An apartment complex in Utah is trying to force its residents to “friend” the complex. Will the next head of… Continue Reading

Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?

Posted in Advertising, Compliance, Digital Content, Endorsement Guides, FTC, Online Endorsements

Social media has allowed aspiring authors, musicians, filmmakers and other artists to publish their works and develop a fan base without having to wait to be discovered by a publishing house, record label or talent agency. And that seems to have made at least modest celebrity easier to achieve. The financial rewards that we usually… Continue Reading

Social Links—The most disliked movie trailer ever; using social media to plan trips and land job interviews; and more.

Posted in Digital Content, Privacy, Wearable Computers

Facebook users spend more time on the platform than they spend pursuing any other leisure activity, except TV. Indeed, 1/16th of the average user’s waking time is spent on the platform. The most disliked movie trailer in history, according to YouTube. New California law would determine what happens to your Facebook and email when you die…. Continue Reading

Now Available: The April Issue of Our Socially Aware Newsletter

Posted in Advertising, Digital Content, E-Commerce, Employment Law, European Union, Internet of Things, IP, Labor Law, Privacy, Terms of Use

The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award winning guide to the law and business of social media. In this edition, we discuss what a company can do to help protect the likes, followers, views, tweets and shares that constitute its social media “currency”; we… Continue Reading

Digital Single Market Strategy Update: Europe Proposes Further Harmonisation of Consumer Protection Laws

Posted in Data Security, Digital Content, E-Commerce, Privacy

The European Commission has published two draft directives on the supply of digital content and the online sale of goods that aim to help harmonise consumer law across Europe. In proposing these new laws, the European Union is making progress towards one of the main goals in its Digital Single Market Strategy (announced in May… Continue Reading

How to Protect Your Company’s Social Media Currency

Posted in Digital Content, DMCA, IP, Litigation, Marketing, Section 230 Safe Harbor, Terms of Use

Today’s companies compete not only for dollars but also for likes, followers, views, tweets, comments and shares. “Social currency,” as some researchers call it, is becoming increasingly important and companies are investing heavily in building their social media fan bases. In some cases, this commitment of time, money and resources has resulted in staggering success…. Continue Reading

New Court Decision Highlights Potential Headache for Companies Hosting User-Generated Content

Posted in Copyright, Digital Content, DMCA, IP, Litigation

In this election season, we hear a lot of complaints about laws stifling business innovation. And there is no doubt that some laws have this effect. But what about laws that spur innovation, that result in the creation of revolutionary new business models? Section 512(c) of the Digital Millennium Copyright Act (the DMCA) is one such… Continue Reading

Harmonizing B2C Online Sales of Goods and Digital Content in Europe

Posted in Cloud Computing, Digital Content, E-Commerce, European Union, Terms of Use

The European Commission has announced new draft laws that would give consumers new remedies where digital content supplied online is defective or not as described by the seller. On Dec. 9, 2015, the European Commission proposed two new directives on the supply of digital content and the online sale of goods. In doing so, the Commission… Continue Reading