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Socially Aware Blog The Law and Business of Social Media

Category Archives: Endorsement Guides

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Social Links: Instagram makes it easy to label content as “sponsored”; Facebook combats fake news; better firefighting through drones

Posted in Copyright, Employment Law, Endorsement Guides

A court ruled that a particular 98-character tweet wasn’t sufficiently creative to warrant protection under German copyright law. Inspired by a recording posted to Snapchat of a physical attack on a 14-year-old boy, a California bill would make it illegal to “willfully record a video of the commission of a violent felony pursuant to a… Continue Reading

Social Links: IoT Causes Web Outage; YouTube Makes Endorsement Disclosure Convenient; NFL’s Social Media Policy Imposes Fines

Posted in Cyberbullying, Data Security, Endorsement Guides, Internet of Things, Marketing, Social Media Policy

The Internet of Things is apparently to blame for the Web outage that paralyzed the online world earlier this month. Justin Timberlake took down his “ballot selfie” from Instagram after Tennessee authorities made clear that it was illegal. Presumably in order to help facilitate compliance with guidance from regulators in the United States, United Kingdom… Continue Reading

Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group questions Kardashians’ social media posts

Posted in Advertising, Employment Law, Endorsement Guides, Free Speech, FTC, Labor Law, Litigation, Marketing, Mobile, Privacy

Google is cracking down on mobile pop-up ads by knocking down the search-result position of websites that use them. The National Labor Relations Board decided a social media policy that Chipotle had in place for its employees violates federal labor law. A group of lawmakers plans to introduce legislation that would criminalize revenge porn—explicit images… Continue Reading

Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers

Posted in Advertising, Compliance, Cyberbullying, Data Security, Endorsement Guides, Free Speech, Litigation, Marketing, Mobile, Online Endorsements

Facebook introduced technology that disables ad blockers used by people who visit the platform via desktop computers, but Adblock Plus has already foiled the platform’s efforts, at least for now. A look at Twitter’s 10-year failure to stop harassment. Are mobile apps killing the web? LinkedIn sues to shut down “scrapers.” The FTC is planning… Continue Reading

Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter

Posted in Advertising, Compliance, Digital Content, Disappearing Content, Endorsement Guides, Ethics, Fraud, FTC, Marketing

Social media has upended a number of industries. Is Wall Street next? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter followers abreast of her ongoing defense work on behalf of the “Making a Murderer” documentary subject, and some lawyers think it’s a bad idea. Five quick and… Continue Reading

Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?

Posted in Advertising, Compliance, Digital Content, Endorsement Guides, FTC, Online Endorsements

Social media has allowed aspiring authors, musicians, filmmakers and other artists to publish their works and develop a fan base without having to wait to be discovered by a publishing house, record label or talent agency. And that seems to have made at least modest celebrity easier to achieve. The financial rewards that we usually… Continue Reading

Now Available: The March Issue of Our Socially Aware Newsletter

Posted in Advertising, Compliance, Copyright, Discovery, E-Commerce, Endorsement Guides, Eurpoean Union, FTC, Terms of Use

The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award-winning guide to the law and business of social media. In this edition, we offer tips for a successful—and legal—advertising campaign; we examine a New York State Appellate Division opinion significantly limiting a personal-injury-case defendant’s access to the… Continue Reading

Now Available: The January Issue of Our Socially Aware Newsletter

Posted in Advertising, Cyberbullying, Data Security, Endorsement Guides, FTC, Marketing, Online Endorsements, Privacy, Terms of Use

The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award-winning guide to the law and business of social media, we offer practical tips to help ensure the enforceability of website terms of use; we discuss the FTC’s ongoing efforts to enforce disclosure obligations in social media advertising; we examine… Continue Reading

Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign

Posted in Compliance, Endorsement Guides, FDA Regulations, FTC, IP, Marketing, Online Endorsements

In an age of explosive growth for social media and declining TV viewership numbers, companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of Instagram, Vine, YouTube and other social media sites have gained celebrity status, generating millions of views, impressions and “likes” with every upload. Capitalizing on the… Continue Reading

Frying Small Potatoes: Will Amazon’s Pursuit of Individual Fake-Review Writers Pay Off?

Posted in Endorsement Guides, Litigation, Online Reviews

Amazon’s customer reviews have long been a go-to resource for consumers researching prospective purchases. Unfortunately, fake customer reviews—product critiques commissioned by merchants and manufacturers in an effort to bolster their own products’ reputations or undermine their competitors’—have been around for almost as long. Now, in its quest to maintain the integrity of its customer reviews,… Continue Reading