The number of consumers using multiple devices—from smartphones to tablets to laptop computers—has exploded in recent years and continues to grow globally. Companies are increasingly turning to new technologies in an attempt to ascertain that multiple devices are connected to the same person for a variety of purposes, such as preventing fraud, providing a more seamless user experience, and more effectively reaching their target audience. While such cross-device tracking provides a number of benefits, it also raises privacy concerns that have drawn increased regulatory scrutiny in the last few years.

Join Socially Aware contributors Julie O’Neill and Alja Poler De Zwart on Wednesday, Oct. 11, from 11:00 am until 12:00 pm ET for a practical, multijurisdictional look at cross-device tracking and best practices that companies can employ to achieve maximum commercial advantage while mitigating privacy risks. Topics that will be addressed include:

  • An overview of various cross-device tracking technologies and how they are used;
  • The privacy issues that cross-device tracking implicates and how to avoid common pitfalls;
  • Essential features of a compliant digital advertising program; and Recent U.S. and EU regulatory activity and trends, including self-regulatory guidance.

Register now.  There is no charge to attend the webinar.

Please join Socially Aware contributors Anna T. Pinedo and Bradley Berman for a complimentary teleconference on regulatory developments that affect social media use on Thursday, June 15, from 12:00 pm – 1:00 pm EST.

This session will focus on the considerations for issuers, broker-dealers, registered investment advisers, and commodity pools in using social media, whether for corporate communications or in the context of securities offerings.

Topics of discussion will include:

  • Reg FD and other liability concerns;
  • FINRA guidance on communications and social media;
  • Social media for “business” versus “personal” use by employees of financial services firms;
  • SEC guidance for investment advisers;
  • General solicitation; and
  • CFTC and NFA guidance for funds.

Register here.

GettyImages-484516083_SMALLFor the third year in a row, Socially Aware co-editor Aaron Rubin and I attended SXSW Interactive, which arguably has become the premier annual gathering for the global tech community. But this year, SXSW Interactive had a very different vibe to it than in the prior two years.

In the past, a spirit of boundless optimism infused the event. A sense existed that there is no problem that could not be solved through technological innovation.

Indeed, at SXSW Interactive last year, President Obama—who was rapturously received by the audience—touched on this “can do” spirit in his keynote address:

“So the reason I’m here really is to recruit all of you. It’s to say to you as I’m about to leave office, how can we start coming up with new platforms, new ideas, new approaches across disciplines and across skill sets to solve some of the big problems that we’re facing today.”

What a difference a year can make. Perhaps it was due in part to the weather—overcast, wet and cold—but a pessimistic mood seemed to hang over this year’s edition of SXSW Interactive. Continue Reading Gloom Descends on This Year’s SXSW Interactive

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Socially Aware editors John Delaney and Aaron Rubin will be in Austin, Texas for SXSW Interactive from March 10th to March 15th . They plan to “live tweet” a number of the presentations via our @MoFoSocMedia Twitter account. If you will be in Austin for SXSW Interactive, please give us a shout!