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Socially Aware Blog The Law and Business of Social Media

Category Archives: Marketing

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Social Links: YouTube reaches major milestone; Google tries to ferret out hate speech; justices consider constitutionality of barring social media access

Posted in Cyberbullying, Ethics, First Amendment, Free Speech, Marketing, Right To Be Forgotten

Google unveiled a new tool designed to combat toxic speech online by assessing the language commenters use, as opposed to the ideas they express. Is a state law banning sex offenders from social media unconstitutional? Based on their comments during oral arguments in Packingham v. North Carolina, some U.S. Supreme Court justices may think so…. Continue Reading

FTC Report Reinforces the Rules for Cross-Device Tracking

Posted in FTC, Marketing

Well over a year after holding a workshop addressing privacy issues associated with cross-device tracking, Federal Trade Commission (FTC) staff have issued a report. The report sets the stage by describing how cross-device tracking works, noting its “benefits and challenges,” and reviewing (and largely commending) current industry self-regulatory efforts. The report also makes recommendations, which—while building upon… Continue Reading

Join Us at the Social Media 2017: Addressing Corporate Risks Conference on February 15th

Posted in Compliance, Employment Law, Ethics, Marketing

In the wake of a successful social media conference in San Francisco, Socially Aware co-editors John Delaney and Aaron Rubin are revved up and ready to chair (John) and present (Aaron and John) at another Practicing Law Institute (PLI) 2017 Social Media conference! This one will be held in New York City on Wednesday, February 15, and… Continue Reading

Social Links: Trump’s tweets & the Presidential Records Act; Google’s fake-news raid; tools to burst your social bubble

Posted in Advertising, Marketing, Mobile

Some industry observers are asking whether the post-inauguration tweets that President Trump is sending from his personal Twitter account may be subject to the same Presidential Records Act standards as official presidential communications. Spending on mobile ads is expected to reach how much by 2021?! Google recently banned 200 publishers from its AdSense network for… Continue Reading

Social Media 2017: Addressing Corporate Risks

Posted in Compliance, Employment Law, Ethics, Marketing, Mobile

Social media is transforming the way companies interact with consumers. Learn how to make the most of these online opportunities while minimizing your company’s risk at Practicing Law Institute’s (PLI) 2017 Social Media conference, to be held in San Francisco and webcasted on Thursday, February 2nd.  The conference will be chaired by Socially Aware co-editor John Delaney, and our… Continue Reading

Social Links: Will a fan-made Star Trek prequel live long and prosper?; California bans driving while Snapchatting; apps that facilitate infidelity

Posted in European Union, Litigation, Marketing, Online Reviews, Privacy

A federal district court judge refused to grant summary judgment to the copyright owners of the Star Trek franchise in the infringement suit they brought against the team behind a fan-made, crowdfunded prequel to the original Star Trek television series. Strict new European Union privacy rules will restrict Internet companies’ access to consumers’ data. Brands might… Continue Reading

Social Links: AI displaces insurance company employees; revenge-porn victim seeks injunction against search engines; Wendy’s wins Twitter war against a troll

Posted in Cyberbullying, Litigation, Marketing, Right To Be Forgotten

Over 30 workers at a Japanese insurance company are losing their jobs following the company’s adoption of IBM’s Watson Explorer, an artificial intelligence system that will perform an important back office function at the company. Medium laid off a big chunk of its team despite reporting impressive growth last year. Snapchat is being sued by… Continue Reading

2017: Predictions From Socially Aware’s Editors and Contributors

Posted in Blockchain, Compliance, Free Speech, Marketing, Patent, Privacy

The beginning of a new year is a time for resolutions and predictions. We won’t bother Socially Aware readers with our resolutions for 2017, but we thought that we would share some predictions for the new year from our editors and contributors. As our predictions below indicate, 2017 promises to be an eventful year for… Continue Reading

Social Links: IoT Causes Web Outage; YouTube Makes Endorsement Disclosure Convenient; NFL’s Social Media Policy Imposes Fines

Posted in Cyberbullying, Data Security, Endorsement Guides, Internet of Things, Marketing, Social Media Policy

The Internet of Things is apparently to blame for the Web outage that paralyzed the online world earlier this month. Justin Timberlake took down his “ballot selfie” from Instagram after Tennessee authorities made clear that it was illegal. Presumably in order to help facilitate compliance with guidance from regulators in the United States, United Kingdom… Continue Reading

Social Links: Yelp’s Communications Decency Act claim; Twitter loosens its character limit; building a Snapchat audience

Posted in Cyberbullying, Data Security, Internet of Things, Litigation, Marketing, Online Reviews, Privacy

The California Supreme Court agreed to hear Yelp’s case arguing that requiring the company to remove a one-star review of a law firm “creates a gaping hole” in the immunity that shields internet service providers from suits related to user-generated content. Images, videos and quoted tweets no longer count toward Twitter’s 140-charter limit. Google is… Continue Reading

Social Links: Instagram’s “offensive comment” filter; Twitter’s TV app; YouTube’s “Community” feature

Posted in Advertising, Cyberbullying, European Union, First Amendment, Litigation, Livestreaming, Marketing, Privacy

Instagram now allows users to hide offensive comments posted to their feeds. Take that trolls! Soon you’ll be able to watch Twitter content like NFL Thursday Night Football on a Twitter app on Apple TV, Xbox One and Amazon Fire TV. “Ballot selfie” laws—laws that prohibit posting online photos of completed election ballots—are being challenged… Continue Reading

Social Links: Snapchat ad revenue grows; the UK’s revenge porn problem; laws that enable control of digital assets after death

Posted in Advertising, Cyberbullying, Free Speech, Marketing, Privacy

Snapchat is on track to rake in an enormous amount of ad revenue by 2017. Also, there’s mounting evidence that the company is working toward developing a Google Glass-like product. We have written previously about the scourge of revenge porn; it turns out the UK has a serious revenge porn problem, too. A new law… Continue Reading

Social Links: Instagram’s & Pinterest’s new features; the per-post premium paid to top influencers; a successful social media investor shares his strategy

Posted in Advertising, First Amendment, Free Speech, Marketing, Mobile

Instagram now allows users to zoom in on photos in their feeds and at least 11 brands are already capitalizing on the new feature. Pinterest acquired Instapaper, a tool that allows you to cache webpages for reading at a later time. A social-media celebrity with 500,000 followers and a lot of people interacting with his… Continue Reading

Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group questions Kardashians’ social media posts

Posted in Advertising, Employment Law, Endorsement Guides, Free Speech, FTC, Labor Law, Litigation, Marketing, Mobile, Privacy

Google is cracking down on mobile pop-up ads by knocking down the search-result position of websites that use them. The National Labor Relations Board decided a social media policy that Chipotle had in place for its employees violates federal labor law. A group of lawmakers plans to introduce legislation that would criminalize revenge porn—explicit images… Continue Reading

Now Available: The August Issue of Our Socially Aware Newsletter

Posted in Cyberbullying, E-Commerce, Infographic, Marketing, Mobile, Privacy, Protected Speech, Right To Be Forgotten, Terms of Use

The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award winning guide to the law and business of social media, we discuss the impact online trolls are having on social media marketing; we revisit whether hashtags should be afforded trademark protection; we explain how an unusual New… Continue Reading

Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy

Posted in Advertising, Cyberbullying, Disappearing Content, First Amendment, Litigation, Marketing

Twitter took steps to remedy its harassment problem. In addition, over the last six months, Twitter suspended 235,000 accounts that promoted terrorism. The Washington Post is using language-generation technology to automatically produce stories on the Olympics and the election. Video ads are going to start popping up on Pinterest. Does it make sense for big… Continue Reading

Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers

Posted in Advertising, Compliance, Cyberbullying, Data Security, Endorsement Guides, Free Speech, Litigation, Marketing, Mobile, Online Endorsements

Facebook introduced technology that disables ad blockers used by people who visit the platform via desktop computers, but Adblock Plus has already foiled the platform’s efforts, at least for now. A look at Twitter’s 10-year failure to stop harassment. Are mobile apps killing the web? LinkedIn sues to shut down “scrapers.” The FTC is planning… Continue Reading

Social Links: Twitter’s tough quarter; Yelp warns users about litigious dentist; Pinterest battles Snapchat

Posted in Advertising, Digital Content, Disappearing Content, Marketing, Mobile

Instagram now allows celebrities to block trolls. While Facebook reached new highs last quarter, Twitter continued to stumble. Will adding more live video content or allowing users to create Snapchat-like collage custom emojis over photos help Twitter regain its footing? Tips for fixing your company’s social media marketing strategy. A pop singer told fans to… Continue Reading

Are Online Trolls Ruining Social Media Marketing?

Posted in Cyberbullying, First Amendment, Free Speech, Infographic, Marketing

Earlier this year, I helped moderate a lively panel discussion on social media business and legal trends. The panelists, who represented well-known brands, didn’t agree on anything. One panelist would make an observation, only to be immediately challenged by another panelist. Hoping to generate even more sparks, I asked each panelist to identify the issue… Continue Reading

Social Links: Kids roll eyes as parents embrace Snapchat; teen sues Snapchat over sexual content; Snapchat to become less ephemeral with new “Memories” feature (plus some other news not involving Snapchat)

Posted in Asia, Disappearing Content, E-Commerce, Litigation, Livestreaming, Marketing, Privacy

Snapchat has caught on with “oldies” (that’s people 35 and older, FYI). Facebook Messenger is testing “Secret” mode, a feature that allows some messages to be read only by the recipient. A South Korean copy of Snapchat has taken off in Asia. Using social media to help promote your brand? Here’s a list of top… Continue Reading

Social Links: Implications of Facebook’s algorithm change; branded emoji; free travel apps

Posted in Cyberbullying, Data Security, Employment Law, Litigation, Marketing

The Internet is abuzz over the Facebook algorithm change. Here are the implications for marketers and publishers and for regular users. U.S. Customs wants to start collecting the social media accounts for foreign travelers. Court: Woman fired for posting to her Facebook page that she would quit her job before doing “something stupid like bash… Continue Reading

Social Links: Livestreaming goes mainstream; social-media-use guidance for judges; three years in jail for trolling?

Posted in Ethics, Livestreaming, Marketing, Protected Speech

Facebook signs more than $50 million worth of deals with media firms and celebrities to create videos for its live-streaming service. Tumblr is jumping on the live video bandwagon, too—but via live-streaming platform partners, not through its own service. C-Span picked up live feeds of the Democratic sit-in over gun-control legislation that representatives shot on… Continue Reading

Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use

Posted in Advertising, Ethics, Marketing, Mobile, Online Promotions

Lots of press surrounding Microsoft’s purchase of LinkedIn: Will LinkedIn change as a result? Will the Microsoft purchase inspire a Twitter acquisition? “Spam King” gets 30 months in jail for sending 27 million messages. One columnist says you should stop measuring your social media marketing reach. Twitter is now allowing brands to target ads to… Continue Reading

Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter

Posted in Advertising, Compliance, Digital Content, Disappearing Content, Endorsement Guides, Ethics, Fraud, FTC, Marketing

Social media has upended a number of industries. Is Wall Street next? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter followers abreast of her ongoing defense work on behalf of the “Making a Murderer” documentary subject, and some lawyers think it’s a bad idea. Five quick and… Continue Reading