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Category Archives: Online Endorsements

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UK Consumer Protection Regulator Cracks Down on Undisclosed Endorsements and “Cherry Picking” Reviews on Social Media

Posted in Advertising, Influencer Marketing, Online Endorsements, Online Reviews, UK

Social media is reportedly rife with influencers promoting or reviewing products or services without disclosing compensation or other consideration that they’ve received for such endorsements. The Competition and Markets Authority (CMA), the UK’s consumer protection regulator, is stepping up efforts to combat such undisclosed endorsements. Following a ruling against an influencer marketing company, Social Chain… Continue Reading

Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers

Posted in Advertising, Compliance, Cyberbullying, Data Security, Endorsement Guides, Free Speech, Litigation, Marketing, Mobile, Online Endorsements

Facebook introduced technology that disables ad blockers used by people who visit the platform via desktop computers, but Adblock Plus has already foiled the platform’s efforts, at least for now. A look at Twitter’s 10-year failure to stop harassment. Are mobile apps killing the web? LinkedIn sues to shut down “scrapers.” The FTC is planning… Continue Reading

Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?

Posted in Advertising, Compliance, Digital Content, Endorsement Guides, FTC, Online Endorsements

Social media has allowed aspiring authors, musicians, filmmakers and other artists to publish their works and develop a fan base without having to wait to be discovered by a publishing house, record label or talent agency. And that seems to have made at least modest celebrity easier to achieve. The financial rewards that we usually… Continue Reading

Social Links—Facebook-spying litigators; employees’ social media posts; Europe’s Right To Be Forgotten

Posted in Employment Law, Ethics, European Union, FTC, Litigation, Online Endorsements, Privacy, Protected Speech

Defense lawyers who checked out the Facebook page of a plaintiff suing their client can be prosecuted for attorney misconduct, New Jersey judge rules. Norwegian band changes its name to avoid “social media censorship.” Can public agencies control their employees’ social media posts? Google has complete discretion over whether or not to grant “right to… Continue Reading

Now Available: The January Issue of Our Socially Aware Newsletter

Posted in Advertising, Cyberbullying, Data Security, Endorsement Guides, FTC, Marketing, Online Endorsements, Privacy, Terms of Use

The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award-winning guide to the law and business of social media, we offer practical tips to help ensure the enforceability of website terms of use; we discuss the FTC’s ongoing efforts to enforce disclosure obligations in social media advertising; we examine… Continue Reading

Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign

Posted in Compliance, Endorsement Guides, FDA Regulations, FTC, IP, Marketing, Online Endorsements

In an age of explosive growth for social media and declining TV viewership numbers, companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of Instagram, Vine, YouTube and other social media sites have gained celebrity status, generating millions of views, impressions and “likes” with every upload. Capitalizing on the… Continue Reading

Now Available: The October Issue of Our Socially Aware Newsletter

Posted in Bankruptcy, Compliance, Discovery, Employment Law, FTC, IP, Labor Law, Litigation, M&A, Marketing, Mobile, Online Endorsements, Online Promotions, Online Reviews, Securities Law, Terms of Use

The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award-winning guide to the law and business of social media, we highlight five key social media law issues to address with your corporate clients; we discuss when social media posts are discoverable in litigation; we identify six important considerations in… Continue Reading