In our September 2010 issue of Socially Aware, we provided a brief overview of Facebook’s “Statement of Rights and Responsibilities,” the social media service’s complex set of terms and conditions that companies frequently “click-accept” with little review (often, in a rush to establish their Facebook presences). Naturally, this situation is not limited to Facebook— for… Continue Reading
Category Archives: Online Promotions
Subscribe to Online Promotions RSS FeedWarning Signs: Promotions Using Facebook’s “Like” Feature
Posted in FTC, NAD, Online PromotionsIn a recent case of first impression, the National Advertising Division of the Council of Better Business Bureaus (“NAD”) – an industry forum for resolving disputes among advertisers – addressed an advertiser’s use of Facebook’s “like” feature in connection with an online promotion. Such promotions – referred to as “like-gated” promotions, typically ask a Facebook user… Continue Reading
Running Contests and Sweepstakes on Facebook, Google+ and Twitter: How the Rules Stack Up
Posted in Online Promotions, Terms of UseOver the past two years, Socially Aware has revisited Facebook’s Promotions Guidelines from time to time — even as recently as August 2011 — to help keep our readers up-to-date on how popular social media platforms seek to regulate contests, sweepstakes and other promotions. Online promotions are as popular as ever, and given that two-thirds… Continue Reading
Reboot: Facebook Overhauls Its Promotions Guidelines
Posted in Online Promotions, Terms of UseIn our February 2011 issue of Socially Aware, we reported that, at the end of 2010, Facebook had revamped its Promotions Guidelines (the “Guidelines”) to eliminate the requirement that approval be obtained from Facebook prior to offering sweepstakes, contests or similar promotions in connection with one’s Facebook page. More recently, Facebook substantially streamlined its Guidelines, which… Continue Reading