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Category Archives: Online Promotions

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What Are the Rules of the Advergame in the UK?

Posted in Online Promotions

Advergames are online video games that are created in order to promote a brand, product or organization by immersing a marketing message within the game. They are typically accessed via an organization’s website or app, or via a social media platform. Advergames are not particularly new. The concept of advertising via gaming has been around… Continue Reading

Mark Your Calendar: Dec. 4th Digital Media Bootcamp for NYC Area Lawyers & Artists

Posted in IP, Online Promotions

The Volunteer Lawyers for the Arts will be presenting an all-day “bootcamp” covering digital media and related legal issues on Thursday, December 4, 2014, at Morrison & Foerster LLP’s New York office. The courses will be directed to both attorneys and artists, and will focus on issues such as online advertising, social media law, interactive… Continue Reading

R.I.P.: The Facebook “Like” Gate

Posted in Online Promotions

Do you still “like” me? Companies with Facebook Pages will find themselves asking that question of their followers over the next few weeks, as Facebook brings an end to the popular practice of offering discounts, exclusive content and other incentives in exchange for liking a Page. Facebook had previously facilitated this exchange by allowing Page operators to reveal certain… Continue Reading

Social Media 2014: Addressing Corporate Risks

Posted in Employment Law, Event, IP, Online Promotions, Privacy

Please join Socially Aware editor John Delaney as he chairs Practising Law Institute’s (PLI) “Social Media 2014: Addressing Corporate Risks.” Issues to be addressed at the conference include: Social media: how it works, and why it is transforming the business world Drafting and updating social media policies User-generated content and related IP concerns Ensuring protection… Continue Reading

Hot Off the Press – New Issue of the Socially Aware Newsletter

Posted in FTC, Litigation, Online Promotions, Privacy, Wearable Computers

The latest issue of our Socially Aware newsletter is now available here. In this issue, we explore legal concerns raised by Google Glass; we provide an overview of the growing body of case law addressing ownership of business-related social media accounts; we take a look at two circuit court decisions addressing the interplay between social media… Continue Reading

Data Protection Masterclass Webinar: Spotlight on Social Media Marketing and Policies

Posted in Employment Law, Event, Online Promotions, Privacy

Our global privacy + data security group’s Data Protection Masterclass Webinar series is turning the spotlight on social media marketing and policies in January. Please join Socially Aware contributors Christine Lyon and Karin Retzer, along with Ann Bevitt in our London office for a webinar that will examine the laws and regulations in the United… Continue Reading

Ownership of Business-Related Social Media Accounts

Posted in Employment Law, IP, Litigation, Online Promotions

Social media platforms have become an increasingly important means for companies to build and manage their brands and to interact with their customers, in many cases eclipsing companies’ traditional “.com” websites. Social media providers typically make their platforms available to users without charge, but companies nevertheless invest significant time and other resources to create and… Continue Reading

Caveat Emptor, Part II: A Brief Overview of Twitter’s Terms of Service and Related Documents

Posted in IP, Online Promotions, Privacy, Terms of Use

In our September 2010 issue of Socially Aware, we provided a brief overview of Facebook’s “Statement of Rights and Responsibilities,” the social media service’s complex set of terms and conditions that companies frequently “click-accept” with little review (often, in a rush to establish their Facebook presences).  Naturally, this situation is not limited to Facebook— for… Continue Reading

Warning Signs: Promotions Using Facebook’s “Like” Feature

Posted in FTC, NAD, Online Promotions

In a recent case of first impression, the National Advertising Division of the Council of Better Business Bureaus (“NAD”) – an industry forum for resolving disputes among advertisers – addressed an advertiser’s use of Facebook’s “like” feature in connection with an online promotion.  Such promotions – referred to as “like-gated” promotions, typically ask a Facebook user… Continue Reading

Running Contests and Sweepstakes on Facebook, Google+ and Twitter: How the Rules Stack Up

Posted in Online Promotions, Terms of Use

Over the past two years, Socially Aware has revisited Facebook’s Promotions Guidelines from time to time — even as recently as August 2011 — to help keep our readers up-to-date on how popular social media platforms seek to regulate contests, sweepstakes and other promotions. Online promotions are as popular as ever, and given that two-thirds… Continue Reading

Reboot: Facebook Overhauls Its Promotions Guidelines

Posted in Online Promotions, Terms of Use

In our February 2011 issue of Socially Aware, we reported that, at the end of 2010, Facebook had revamped its Promotions Guidelines (the “Guidelines”) to eliminate the requirement that approval be obtained from Facebook prior to offering sweepstakes, contests or similar promotions in connection with one’s Facebook page.  More recently, Facebook substantially streamlined its Guidelines, which… Continue Reading