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Socially Aware Blog The Law and Business of Social Media

Tag Archives: FTC Guides

FTC Updates Its “Dot Com Disclosures” With a Focus on Social Media Advertising

Posted in FTC

On March 12, 2013, the Federal Trade Commission (FTC) issued an important update to its “Dot Com Disclosures” guide to advertisers on making effective online disclosures. In doing so, the FTC has driven home the points that: The consumer protection laws apply to all advertisers, regardless of the medium used—and including social media, even where there… Continue Reading

New Issue of the Socially Aware Newsletter Now Available

Posted in Employment Law, FCC, FTC, IP, Litigation, Privacy, Section 230 Safe Harbor, Statistics, Terms of Use, Trademark

In the latest issue of Socially Aware, our Burton Award-winning guide to the law and business of social media, we look at recent First Amendment, intellectual property, labor and privacy law developments affecting corporate users of social media and the Internet. We also recap major events from 2012 that have had a substantial impact on… Continue Reading

FTC Issues Guidance for Mobile App Privacy and Advertising; Signals More Enforcement Coming

Posted in FTC, Privacy

On September 5, 2012, the Federal Trade Commission (FTC) published a brief guide to assist developers of mobile applications, both large and small, in complying with truth-in-advertising, privacy, and data security principles. In publishing this advice, the FTC makes clear that its Section 5 enforcement powers against unfair or deceptive acts or practices apply in… Continue Reading

Warning Signs: Promotions Using Facebook’s “Like” Feature

Posted in FTC, NAD, Online Promotions

In a recent case of first impression, the National Advertising Division of the Council of Better Business Bureaus (“NAD”) – an industry forum for resolving disputes among advertisers – addressed an advertiser’s use of Facebook’s “like” feature in connection with an online promotion.  Such promotions – referred to as “like-gated” promotions, typically ask a Facebook user… Continue Reading