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Socially Aware Blog The Law and Business of Social Media

Tag Archives: Targeted Advertising

Status Updates

Posted in Status Updates

Pin Money. Brands of all sizes have long used the virtual pin board/social media site Pinterest to promote their wares and drive traffic to their web sites. Beginning in October 2014, companies will be able to purchase paid advertisements on the site as well. Pinterest announced plans to make “Promoted Pins” available to more than… Continue Reading

Status Updates

Posted in Status Updates

Going mainstream. For the first time, both Twitter and Facebook are seeing significant growth in online advertising placed by major companies for brands such as Heineken, Tide, McDonald’s, and Charmin. Major consumer products companies have long struggled with the question of how to reach consumers on their mobile devices, and right now, this appears to… Continue Reading

Status Updates

Posted in Status Updates

Going viral: Silencing its critics, Twitter posted strong second quarter results, adding 16 million new monthly active users and boosting its user base by 24 percent from this time last year. #Disappointing: In other Twitter news, the company recently revealed data about the composition of its workforce. It turns out that 90 percent of tech… Continue Reading

Status Updates

Posted in Status Updates

Twitter is rolling out a new type of advertising that reportedly has been very successful for Facebook’s mobile business — mobile-app install ads, which link directly to games and other apps in popular mobile app stores. An Idaho state court affirmed the Idaho Industrial Commission’s denial of unemployment benefits to a nurse who was discharged after… Continue Reading

FTC Snuffs Out Online “History Sniffing”

Posted in FTC, Privacy

The Federal Trade Commission (FTC) has cracked down on a company that was engaged in “history sniffing,” a means of online tracking that digs up information embedded in web browsers to reveal the websites that users have visited. In a proposed settlement with Epic Marketplace, Inc. and Epic Media Group (together, “EMG”) announced on December… Continue Reading

Google’s Mobile Device Tracking Raises Privacy Concerns

Posted in Privacy

Google’s recent announcement that it is preparing to offer behaviorally targeted ads for mobile devices has led to concerns regarding the tracking required to implement such functionality.  Online behavioral advertising has typically been implemented using cookies placed through a user’s web browser when the user visits a website.  Mobile devices, however, often access the Internet… Continue Reading