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Socially Aware Blog The Law and Business of Social Media

Tag Archives: Targeted Advertising

FTC Snuffs Out Online “History Sniffing”

Posted in FTC, Privacy

The Federal Trade Commission (FTC) has cracked down on a company that was engaged in “history sniffing,” a means of online tracking that digs up information embedded in web browsers to reveal the websites that users have visited. In a proposed settlement with Epic Marketplace, Inc. and Epic Media Group (together, “EMG”) announced on December… Continue Reading

Google’s Mobile Device Tracking Raises Privacy Concerns

Posted in Privacy

Google’s recent announcement that it is preparing to offer behaviorally targeted ads for mobile devices has led to concerns regarding the tracking required to implement such functionality.  Online behavioral advertising has typically been implemented using cookies placed through a user’s web browser when the user visits a website.  Mobile devices, however, often access the Internet… Continue Reading