As Socially Aware readers know, social media is transforming the way companies interact with consumers. Learn how to make the most of these online opportunities while minimizing your company’s legal risks at Practising Law Institute’s (PLI) 2018 Social Media conference, to be held in San Francisco on Thursday, February 1st, and in New York City on Wednesday, February 14th; both events will be webcasted. The conference will be chaired by Socially Aware co-editor John Delaney, and our other co-editor, Aaron Rubin, will also be presenting at the event.

Topics to be addressed will include:

  • The new business opportunities—and legal risks—that social media is providing for businesses
  • What every company should know about online contractual eco-systems
  • How to avoid running afoul of the law when employing social media influencers and using marketing tools like user-generated content, hashtags and native advertising online
  • The privacy-related developments that have arisen in connection with geo-location tracking and interest-based advertising
  • How to minimize the risks that accompany social media use in the workplace

In addition, an in-house panel will provide creative solutions to real-world social-media-related issues and address emerging social media trends.

Don’t miss this opportunity to get up-to-date information on the fast-breaking developments in the critical area of social media so that you can most effectively meet the needs of your clients.

For more information or to register, please visit PLI’s website here. We hope to see you there!