The latest issue of our Socially Aware newsletter is now available here.
In this issue of Socially Aware, our Burton Award winning guide to the law and business of social media, we take a look at courts’ efforts to evaluate emoticons and emojis entered into evidence; we describe the novel way one court
Lots of press surrounding Microsoft’s purchase of LinkedIn: Will LinkedIn change as a result? Will the Microsoft purchase inspire a Twitter acquisition?
“Spam King” gets 30 months in jail for sending 27 million messages.
One columnist says you should stop measuring your social media marketing reach.
Twitter is now allowing brands to target ads
As Socially Aware readers know, social media is transforming the way companies interact with consumers—indeed, some pundits have referred to social media as the greatest development for marketers since the printing press. But, of course, the new business opportunities created by social media also create new legal risks for companies. Learn how to make the
The latest issue of our Socially Aware newsletter is now available here.
In this issue of Socially Aware, our Burton Award-winning guide to the law and business of social media, we highlight five key social media law issues to address with your corporate clients; we discuss when social media posts are discoverable
Vloggers have become the reality stars of our times. For an increasing number of social media users, what was once a hobby is now a lucrative career. You may be surprised to learn that Felix Kjellberg (aka “PewDiePie”), a 25-year-old Swedish comedian and the world’s most popular YouTube star, is reported to have earned $8.5
In December 2014, we noted that the Federal Trade Commission’s (FTC) settlement with advertising firm Deutsch LA, Inc. was a clear signal to companies that advertise through social media that they need to comply with the disclosure requirements of Section 5 of the FTC Act. On September 2, 2015, the FTC announced a settlement along
The explosive growth of social media has clients facing legal questions that didn’t even exist a few short years ago. Helping your clients navigate this muddled legal landscape will have them clicking “like” in no time.
What’s in a Like?
Not long ago, the word “like” was primarily a verb (and an interjection used by
As more users spend more time on their mobile devices, advertising dollars are following. And the compliance regime that governs interest-based advertising (IBA) (formerly referred to as online behavioral advertising or OBA) is expanding as well. (IBA is the collection of information about users’ online activities across different websites or mobile applications, over time, for
Chevy Kelly, a partner in the UK-based Social Media Leadership Forum, recently sat down with Socially Aware’s own Sue McLean, a Social Media Leadership Forum member, to discuss the legal implications of UK companies’ use of social media as part of their marketing strategies.
Chevy Kelly: In your opinion, what are the
One of the fascinating things about social media is that, from a marketing standpoint, each social media platform offers its own unique set of features and opportunities; as a result, a marketing strategy that proves successful on one platform is likely to be a flop when applied to another platform. Each platform requires a marketing
