May 20, 2019
- Advertising, Artificial Intelligence, Data Security, Defamation, Fair Use, Hacking, Litigation, Right of Publicity, Trademark
Trademarks as hashtags; influencer sues company allegedly depicting him in an ad; new uses for AI technology
A federal district court in California has added to the small body of case law addressing whether it’s permissible for one party to use another party’s trademark as a hashtag. The court held that, for several reasons, the 9th Circuit’s nominative fair use analysis …›