Socially Aware

May 07, 2018 - Advertising, Litigation
German Federal Court: Unfair Competition Law No Basis to Ban Ad Blocking and Whitelisting
A recent German Federal Court of Justice decision may have a significant impact on content providers’ business models. Offering software that allows users to block advertising does not constitute an unfair commercial practice. Even providing advertisers with the option to pay for showing certain
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January 23, 2018 - Advertising, Endorsement Guides, Electronic Contracts, Influencer Marketing, Marketing, Privacy, Social Media Policy, Event, User-Generated Content, Compliance, Online Endorsements
Social Media 2018: Addressing Corporate Risks
As Socially Aware readers know, social media is transforming the way companies interact with consumers. Learn how to make the most of these online opportunities while minimizing your company’s legal risks at Practising Law Institute’s (PLI) 2018 Social Media conference, to be held in San
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January 04, 2018 - Advertising, Blockchain, Internet of Things, Patent, European Union, Privacy, UK, Copyright, Section 230 Safe Harbor, IP, Litigation
2018: Predictions From Socially Aware’s Editors and Contributors
By: Aaron P. Rubin
Happy 2018 to our readers! It has become a Socially Aware tradition to start the New Year with some predictions from our editors and contributors. With smart contracts on the horizon, the Internet of Things and cryptocurrencies in the spotlight, and a number of
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November 01, 2017 - Advertising, Data Security, Influencer Marketing, Marketing, Privacy
Brands Beware: FTC Continues Campaign on Social Media Influencer Disclosures
By: Julie O'Neill
With much fanfare , the Federal Trade Commission (FTC) continues to take actions relating to so-called “social media influencers” who allegedly fail to disclose material connections to the products or brands they endorse. Recurring enforcement actions and guidance—and the FTC’s ongoing promotion of its
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September 22, 2017 - Advertising, Artificial Intelligence, European Union, FTC, Influencer Marketing, Privacy, UK, Employment Law, Online Endorsements
Social Links: Social media influencers earn big bucks for endorsements, while the FTC settles a suit against influencers; European court sides with employee axed over emails reviewed by employer
By: Aaron P. Rubin
In 2016, brands spent $570 million on social influencer endorsements on Instagram alone. This recode article takes a looks at how much influencers with certain followings can command, and whether they’re worth the investment. And don’t overlook the legal issues associated with the use
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June 16, 2017 - Advertising, Blockchain, Endorsement Guides, Cybersecurity, Free Speech
Social Links: Instagram’s new tool to denote paid posts; the world’s 1st autonomous-vehicle public transportation system for the masses; the “COVFEFE Act” would seek to ensure Trump’s tweets are preserved
By: Aaron P. Rubin
Instagram is now allowing a limited number of users to identify branded content with a “paid partnership” subhead instead of using hashtags like #ad and #sponsored to identify sponsored posts. The platform says it plans to police paid sponsors’ disclosure obligations eventually, but—for now—educating
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June 02, 2017 - Advertising, Endorsement Guides, Artificial Intelligence, Marketing, Cybersecurity
Social Links: Twitter modifies Privacy Policy; YouTube ad-policy changes lower some video creators’ payouts; teen beats Ellen DeGeneres’s re-tweet record
By: Aaron P. Rubin
Twitter updated its online Privacy Policy to disclose that Twitter will be personalizing content and facilitating interest-based advertising by sharing information about its users’ online activity both on and off the microblogging site. Since YouTube resolved to give brands greater control over the kind
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May 12, 2017 - Advertising, Artificial Intelligence, Live streaming, Marketing, Copyright, Litigation, Wearable Computers
Social Links: Rules for researching jurors via social media; law enforcement and new technologies; Facebook tool allows copyright owners to claim ad earnings from unauthorized video uploads
By: Aaron P. Rubin
A nice overview of the rules on researching jurors’ social media accounts in various jurisdictions from Law.com. The importance of appearing at the top of Google search results, especially on mobile devices, is driving retailers to spend more and more on the search engine’s
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April 28, 2017 - Advertising, Endorsement Guides, FTC, Terms of Use
Social Links: Social ad spend soars; the FTC’s special message to “influencers”; LinkedIn changes terms of use
By: Aaron P. Rubin
A New York State senator has introduced a bill that would make posting footage of a crime to social media with the intention of glorifying violence or becoming famous punishable by up to four years in prison and fines. Instagram hit the 700-million-user mark.
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April 14, 2017 - Advertising, User-Generated Content, Copyright, Free Speech
Social Links: Burger King ad triggers Google Assistant devices; suits allege infringement of copyrights in content posted to social media; Twitter’s hidden “dislike” button
By: Aaron P. Rubin
Without Google’s permission, Burger King ended one of its television commercials with a statement designed to automatically cause Google Assistant devices to read a list of the Whopper’s ingredients out loud. Having passed the 1.2-billion-user mark, Facebook Messenger is now twice as popular as
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Topic Archives: Advertising

German Federal Court: Unfair Competition Law No Basis to Ban Ad Blocking and Whitelisting

Social Media 2018: Addressing Corporate Risks

2018: Predictions From Socially Aware’s Editors and Contributors

By: Aaron P. Rubin

Brands Beware: FTC Continues Campaign on Social Media Influencer Disclosures

By: Julie O'Neill

Social Links: Social media influencers earn big bucks for endorsements, while the FTC settles a suit against influencers; European court sides with employee axed over emails reviewed by employer

By: Aaron P. Rubin

Social Links: Instagram’s new tool to denote paid posts; the world’s 1st autonomous-vehicle public transportation system for the masses; the “COVFEFE Act” would seek to ensure Trump’s tweets are preserved

By: Aaron P. Rubin

Social Links: Twitter modifies Privacy Policy; YouTube ad-policy changes lower some video creators’ payouts; teen beats Ellen DeGeneres’s re-tweet record

By: Aaron P. Rubin

Social Links: Rules for researching jurors via social media; law enforcement and new technologies; Facebook tool allows copyright owners to claim ad earnings from unauthorized video uploads

By: Aaron P. Rubin

Social Links: Social ad spend soars; the FTC’s special message to “influencers”; LinkedIn changes terms of use

By: Aaron P. Rubin

Social Links: Burger King ad triggers Google Assistant devices; suits allege infringement of copyrights in content posted to social media; Twitter’s hidden “dislike” button

By: Aaron P. Rubin