- Advertising, Artificial Intelligence, European Union, FTC, Influencer Marketing, Privacy, UK, Employment Law, Online Endorsements
Social Links: Social media influencers earn big bucks for endorsements, while the FTC settles a suit against influencers; European court sides with employee axed over emails reviewed by employer
By: Aaron P. Rubin
In 2016, brands spent $570 million on social influencer endorsements on Instagram alone. This recode article takes a looks at how much influencers with certain followings can command, and whether they’re worth the investment. And don’t overlook the legal issues associated with the use
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