Socially Aware

March 06, 2018 - Endorsement Guides, FTC, Influencer Marketing
The FTC’s Quest for Better Influencer Disclosures
By: Julie O'Neill
In the last few years, as advertising has followed consumers from legacy media such as television to online video and social media platforms, the Federal Trade Commission has been attempting to ensure that participants in this new advertising ecosystem understand the importance of complying
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September 22, 2017 - Advertising, Artificial Intelligence, European Union, FTC, Influencer Marketing, Privacy, UK, Employment Law, Online Endorsements
Social Links: Social media influencers earn big bucks for endorsements, while the FTC settles a suit against influencers; European court sides with employee axed over emails reviewed by employer
By: Aaron P. Rubin
In 2016, brands spent $570 million on social influencer endorsements on Instagram alone. This recode article takes a looks at how much influencers with certain followings can command, and whether they’re worth the investment. And don’t overlook the legal issues associated with the use
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September 05, 2017 - FTC, Data Security, Cybersecurity, Compliance
More Insight From the FTC on Data Security—or More of the Same?
By: Julie O'Neill
Recent challenges to the Federal Trade Commission’s (FTC) authority to police data security practices have criticized the agency’s failure to provide adequate guidance to companies. In other words, the criticism goes, businesses do not know what they need to do to avoid a charge
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August 10, 2017 - E-Commerce, FTC, Online Reviews
Get Your Gripe On: The Consumer Review Fairness Act Is Live
By: Aaron P. Rubin
Searching “millennials killed…” on the Internet returns over 1.5 million results in .65 seconds. Commentators have blamed the generation raised by tablets, smartphones, and apps for killing everything from marriage to brunch , often deriding today’s youth for being too opinionated and too obnoxious.
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April 28, 2017 - Advertising, Endorsement Guides, FTC, Terms of Use
Social Links: Social ad spend soars; the FTC’s special message to “influencers”; LinkedIn changes terms of use
By: Aaron P. Rubin
A New York State senator has introduced a bill that would make posting footage of a crime to social media with the intention of glorifying violence or becoming famous punishable by up to four years in prison and fines. Instagram hit the 700-million-user mark.
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February 14, 2017 - FTC, Marketing
FTC Report Reinforces the Rules for Cross-Device Tracking
By: Julie O'Neill
Well over a year after holding a workshop addressing privacy issues associated with cross-device tracking, Federal Trade Commission (FTC) staff have issued a report. The report sets the stage by describing how cross-device tracking works, noting its “benefits and challenges,” and reviewing (and largely
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August 26, 2016 - Advertising, Endorsement Guides, FTC, Marketing, Privacy, Labor Law, Employment Law, Free Speech, Mobile, Litigation
Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group questions Kardashians’ social media posts
By: Aaron P. Rubin
Google is cracking down on mobile pop-up ads by knocking down the search-result position of websites that use them. The National Labor Relations Board decided a social media policy that Chipotle had in place for its employees violates federal labor law. A group of
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June 10, 2016 - Advertising, Digital Content, Endorsement Guides, FTC, Disappearing Content, Fraud, Marketing, Ethics, Compliance
Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter
By: Aaron P. Rubin
Social media has upended a number of industries. Is Wall Street next ? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter followers abreast of her ongoing defense work on behalf of the “Making a Murderer” documentary
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June 02, 2016 - FTC, Big Data, Employment Law, Compliance, Litigation
Big Data Can Lead to Big Legal Problems For Companies
By: Mary Race
Deluged with an unprecedented amount of information available for analysis, companies in just about every industry are discovering increasingly sophisticated ways to make market observations, predictions and evaluations. Big Data can help companies make decisions ranging from which candidates to hire to which consumers
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May 27, 2016 - Advertising, Internet of Things, FTC, Marketing, Defamation, Litigation
Social Links: Publishers claim ad blockers violate FTC rules; Twitter bags its “buy button”; has the IoT gone too far?
By: Aaron P. Rubin
The Newspaper Association of America has filed a first-of-its-kind complaint with the FTC over certain ad blocking technologies. Is it “Internet” or “internet”? The Associated Press is about to change the capitalization rule. Lots of people criticized Instagram’s new logo, but, according to a
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Topic Archives: FTC

The FTC’s Quest for Better Influencer Disclosures

By: Julie O'Neill

Social Links: Social media influencers earn big bucks for endorsements, while the FTC settles a suit against influencers; European court sides with employee axed over emails reviewed by employer

By: Aaron P. Rubin

More Insight From the FTC on Data Security—or More of the Same?

By: Julie O'Neill

Get Your Gripe On: The Consumer Review Fairness Act Is Live

By: Aaron P. Rubin

Social Links: Social ad spend soars; the FTC’s special message to “influencers”; LinkedIn changes terms of use

By: Aaron P. Rubin

FTC Report Reinforces the Rules for Cross-Device Tracking

By: Julie O'Neill

Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group questions Kardashians’ social media posts

By: Aaron P. Rubin

Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter

By: Aaron P. Rubin

Big Data Can Lead to Big Legal Problems For Companies

By: Mary Race

Social Links: Publishers claim ad blockers violate FTC rules; Twitter bags its “buy button”; has the IoT gone too far?

By: Aaron P. Rubin