FTC Continues Enforcing Ad Disclosure Obligations in New Media and Issues a Warning to Advertisers
- In December 2014, we noted that the Federal Trade Commission’s (FTC) settlement with advertising firm Deutsch LA, Inc. was a clear signal to companies that advertise through social media that they need to comply with the disclosure requirements of Section 5 of the FTC... ›
- - Internet of Things, Trademark, FTC, Live streaming, Cloud Computing, Copyright, IP, First Amendment, Bankruptcy, Privacy, Infographic, Online Reviews, Wearable Computers
Hot Off the Press: The July/August Issue of Our Socially Aware Newsletter Is Now Available
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award -winning guide to the law and business of social media, we present a “grand unifying theory” of today’s leading technologies and the... › The FTC Weighs in on In-Store Tracking. Or Does It?
By: Julie O'Neill
In law school, everybody learns the adage that hard cases make bad law. When it comes to the Federal Trade Commission, a better aphorism might be, “easy cases make new law.” The FTC’s recent settlement with Nomi Technologies Inc. is, as the FTC’s press... ›Hot Off the Press: The May Issue of Our Socially Aware Newsletter Is Now Available
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award -winning guide to the law and business of social media, we discuss a recent decision in Virginia protecting the anonymity of Yelp... ›Are You Socially Aware? Take Our Millennial Influencers Quiz
OK, Socially Aware readers, we’ve got a pop-culture quiz for you today. How many of the following names are familiar to you? Smosh The Fine Brothers PewDiePie KSI Ryan Higa If any of those monikers rings a bell, we’re guessing you’re a millennial, the... ›The New Frontier in Interest Based Advertising: FTC Shifts Focus to Cross-Device Tracking
By: Julie O'Neill
As consumers increasingly connect to the Internet using multiple devices—such as mobile phones, tablets, computers, TVs and wearable devices—advertising technology companies have rapidly developed capabilities to reach the same consumers across their various devices. Such “cross-device” tracking enables companies to target ads to the... ›Social Media 2015: Addressing Corporate Risks
Social media is transforming the way companies interact with consumers. Learn how to make the most of these online opportunities while minimizing your company’s risk at Practicing Law Institute’s (PLI) 2015 Social Media conference, chaired by Socially Aware editor John Delaney. This year’s program features speakers... ›Hot Off the Press: The January-February Issue of Our Socially Aware Newsletter Is Now Available
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award -winning guide to the law and business of social media, we discuss key–and often ignored–legal concerns regarding social media assets in M&A... ›FTC Issues Landmark Report on Internet of Things
The FTC has released its much anticipated report on the Internet of Things (“IoT”) – a topic that has been top-of-mind for many companies. The FTC’s report, “Internet of Things: Privacy & Security in a Connected World” (the “Report”), discusses the benefits and risks... ›- - FTC
FTC Enforcement Action Confirms That Ad Disclosure Obligations Extend to Endorsements Made in Social Media
By: Julie O'Neill
The Federal Trade Commission (“FTC”) has once again made good on its promise to enforce against deceptive advertising under Section 5 of the FTC Act, regardless of the media in which the advertising appears : Its recently announced proposed complaint and draft settlement with... ›