The FTC Weighs in on In-Store Tracking. Or Does It?
- In law school, everybody learns the adage that hard cases make bad law. When it comes to the Federal Trade Commission, a better aphorism might be, “easy cases make new law.” The FTC’s recent settlement with Nomi Technologies Inc. is, as the FTC’s press... ›
Are You Socially Aware? Take Our Millennial Influencers Quiz
OK, Socially Aware readers, we’ve got a pop-culture quiz for you today. How many of the following names are familiar to you? Smosh The Fine Brothers PewDiePie KSI Ryan Higa If any of those monikers rings a bell, we’re guessing you’re a millennial, the... ›The New Frontier in Interest Based Advertising: FTC Shifts Focus to Cross-Device Tracking
By: Julie O'Neill
As consumers increasingly connect to the Internet using multiple devices—such as mobile phones, tablets, computers, TVs and wearable devices—advertising technology companies have rapidly developed capabilities to reach the same consumers across their various devices. Such “cross-device” tracking enables companies to target ads to the... ›Social Media 2015: Addressing Corporate Risks
Social media is transforming the way companies interact with consumers. Learn how to make the most of these online opportunities while minimizing your company’s risk at Practicing Law Institute’s (PLI) 2015 Social Media conference, chaired by Socially Aware editor John Delaney. This year’s program features speakers... ›FTC Issues Landmark Report on Internet of Things
The FTC has released its much anticipated report on the Internet of Things (“IoT”) – a topic that has been top-of-mind for many companies. The FTC’s report, “Internet of Things: Privacy & Security in a Connected World” (the “Report”), discusses the benefits and risks... ›- - FTC
FTC Enforcement Action Confirms That Ad Disclosure Obligations Extend to Endorsements Made in Social Media
By: Julie O'Neill
The Federal Trade Commission (“FTC”) has once again made good on its promise to enforce against deceptive advertising under Section 5 of the FTC Act, regardless of the media in which the advertising appears : Its recently announced proposed complaint and draft settlement with... › - - FTC
FTC Warns Advertisers to Check the Fine Print in “Operation Full Disclosure”; Shot Across the Bow Could Signal Law Enforcement Actions to Come
The Federal Trade Commission (FTC) announced this week that it sent warning letters to more than 60 national advertisers regarding the inadequacy of disclosures in their television and print ads. The letters are part of an initiative named “Operation Full Disclosure,” which the FTC... › Snap Judgment: FTC Alleges Snapchat Did Not Keep Its Privacy and Security Promises, But Suggests Broad New Duty in the Process
Snapchat’s recent settlement with the Federal Trade Commission (FTC) generally provides a comprehensive but not groundbreaking roadmap to the FTC’s privacy and data security expectations in the mobile environment under Section 5 of the FTC Act, with two very notable exceptions: It now appears... ›Jerked Around? Did the FTC’s “Jerk.com” Complaint Just Turn API Terms Into Federal Law?
The Federal Trade Commission’s (FTC) announcement that it had filed a complaint against Jerk, LLC and its websites like “jerk.com” (“Jerk”) looks at first glance like a run-of-the-mill FTC Section 5 enforcement action involving allegedly deceptive practices online. But hidden in the facts of... ›The Internet of Things Part 2: The Old Problem Squared
By: Alistair Maughan
Cisco estimates that 25 billion devices will be connected in the Internet of Things (IoT) by 2015, and 50 billion by 2020. Analyst firm IDC makes an even bolder prediction: 212 billion connected devices by 2020. This massive increase in connectedness will drive a... ›