The Law and Business of Social Media
November 14, 2016 - Advertising, Data Security, Social Media Policy

Now Available: The November Issue of Our Socially Aware Newsletter

Now Available: The November Issue of Our Socially Aware Newsletter

The latest issue of our Socially Aware newsletter is now available here.

In this edition, we provide five tips for reducing potential liability exposure in seeking to exploit user-generated content; we examine a Ninth Circuit decision highlighting the control that social media platform operators have over the content and data that users post to those platforms; we discuss five questions that companies should ask themselves to help prepare for a ransomware attack; we explore a controversial California court decision that narrows an important liability safe harbor for website operators; we review a federal court decision that illustrates the importance of securing clear and affirmative assent to electronic contracts; we take a look at some recent enforcement actions that indicate a shift toward requiring clearer and potentially more burdensome disclosures from companies engaged in interest-based advertising; and  we examine a recent Northern District of California decision holding that a mobile app developer was not be liable under the Telephone Consumer Protection Act for a text initiated by one of the app’s users.

All this—plus an infographic illustrating the impact of incorporating user-generated content in marketing campaigns.

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