Socially Aware

January 23, 2018 - Advertising, Endorsement Guides, Electronic Contracts, Influencer Marketing, Marketing, Privacy, Social Media Policy, Event, User-Generated Content, Compliance, Online Endorsements
Social Media 2018: Addressing Corporate Risks
As Socially Aware readers know, social media is transforming the way companies interact with consumers. Learn how to make the most of these online opportunities while minimizing your company’s legal risks at Practising Law Institute’s (PLI) 2018 Social Media conference, to be held in San
... ›
September 22, 2017 - Advertising, Artificial Intelligence, European Union, FTC, Influencer Marketing, Privacy, UK, Employment Law, Online Endorsements
Social Links: Social media influencers earn big bucks for endorsements, while the FTC settles a suit against influencers; European court sides with employee axed over emails reviewed by employer
By: Aaron P. Rubin
In 2016, brands spent $570 million on social influencer endorsements on Instagram alone. This recode article takes a looks at how much influencers with certain followings can command, and whether they’re worth the investment. And don’t overlook the legal issues associated with the use
... ›
August 12, 2016 - Advertising, Endorsement Guides, Data Security, Cyberbullying, Marketing, Free Speech, Mobile, Compliance, Litigation, Online Endorsements
Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers
By: Aaron P. Rubin
Facebook introduced technology that disables ad blockers used by people who visit the platform via desktop computers, but Adblock Plus has already foiled the platform’s efforts , at least for now. A look at Twitter’s 10-year failure to stop harassment. Are mobile apps killing
... ›
May 19, 2016 - Advertising, Digital Content, Endorsement Guides, FTC, Compliance, Online Endorsements
Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?
Social media has allowed aspiring authors, musicians, filmmakers and other artists to publish their works and develop a fan base without having to wait to be discovered by a publishing house, record label or talent agency. And that seems to have made at least
... ›
April 22, 2016 - European Union, FTC, Protected Speech, Privacy, Employment Law, Ethics, Litigation, Online Endorsements
Social Links—Facebook-spying litigators; employees’ social media posts; Europe’s Right To Be Forgotten
By: Aaron P. Rubin
Defense lawyers who checked out the Facebook page of a plaintiff suing their client can be prosecuted for attorney misconduct, New Jersey judge rules. Norwegian band changes its name to avoid “ social media censorship .” Can public agencies control their employees’ social media
... ›
January 28, 2016 - Advertising, Endorsement Guides, FTC, Data Security, Terms of Use, Cyberbullying, Marketing, Privacy, Online Endorsements
Now Available: The January Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award -winning guide to the law and business of social media, we offer practical tips to help ensure the enforceability of website terms of use; we discuss
... ›
December 21, 2015 - Endorsement Guides, FDA Regulations, FTC, Marketing, Compliance, IP, Online Endorsements
Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign
By: Julie O'Neill
In an age of explosive growth for social media and declining TV viewership numbers , companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of Instagram, Vine, YouTube and other social media sites have gained celebrity status ,
... ›
October 14, 2015 - FTC, Marketing, Labor Law, Employment Law, M&A, Mobile, IP, Online Endorsements, Securities Law, Bankruptcy, Online Promotions, Terms of Use, Online Reviews, Discovery, Compliance, Litigation
Now Available: The October Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award -winning guide to the law and business of social media, we highlight five key social media law issues to address with your
... ›

Topic Archives: Online Endorsements

Social Media 2018: Addressing Corporate Risks

Social Links: Social media influencers earn big bucks for endorsements, while the FTC settles a suit against influencers; European court sides with employee axed over emails reviewed by employer

By: Aaron P. Rubin

Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers

By: Aaron P. Rubin

Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?

Social Links—Facebook-spying litigators; employees’ social media posts; Europe’s Right To Be Forgotten

By: Aaron P. Rubin

Now Available: The January Issue of Our Socially Aware Newsletter

By: Aaron P. Rubin

Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign

By: Julie O'Neill

Now Available: The October Issue of Our Socially Aware Newsletter

By: Aaron P. Rubin