Nearly all companies—whether they’re focused on the B2C market or the B2B market—have embraced social media as a way to promote their goods and services and to interact with customers and potential customers. The growing use of social media has, however, created challenges for federal securities regulators who must enforce antifraud rules that were written prior to the digital age.
Our Guide to Social Media and the Securities Laws summarizes how regulation has evolved in the face of the growing use of social media. It discusses the principal areas of focus for SEC-reporting companies, registered investment advisers, registered investment companies and registered broker-dealers that use social media.