The Law and Business of Social Media
June 02, 2017 - Advertising, Endorsement Guides, Artificial Intelligence, Marketing, Cybersecurity

Social Links: Twitter modifies Privacy Policy; YouTube ad-policy changes lower some video creators’ payouts; teen beats Ellen DeGeneres’s re-tweet record

Twitter updated its online Privacy Policy to disclose that Twitter will be personalizing content and facilitating interest-based advertising by sharing information about its users’ online activity both on and off the microblogging site.

Since YouTube resolved to give brands greater control over the kind of content that their ads appear alongside, many of the platform’s content creators and personalities have seen their ad revenue plummet, and they’re not sure whether it’s a result of major companies continuing to avoid the platform, new ad-buying methods, or YouTube algorithms flagging their content as inappropriate.

A recently-released ABA ethics opinion states that, for communications with clients involving highly sensitive confidential client information, lawyers may need to take extra steps beyond using unencrypted email to guard against cyberthreats.

An IBM application built on its Watson artificial intelligence platform and designed to help financial services companies monitor their outside counsel spend reportedly saved one corporate customer close to $400 million a year in legal fees.

By advertising on quality news sites (and not just the big social media platforms where brands are currently spending the bulk of their online advertising dollars), corporate America can save not only critical watchdog journalism but also democracy itself, writes The New York Times’s Jim Rutenberg,

Has the influencer marketing model been jeopardized by the fiasco that was the Fyre Festival, which celebrity influencers including Kendall Jenner and Bella Hadid allegedly endorsed “without any proof of concept” and, contrary to FTC guidance, allegedly promoted on social media without clarifying that their posts were paid endorsements?

A new mental health app offers users support between professional therapy sessions by allowing them to anonymously message fellow members for support and by employing an artificial intelligence-based natural language processing system that can recognize and delete abusive messages and refer emergencies to a human moderator.

Wendy’s awarded a year’s worth of its chicken nuggets to a 16-year-old whose tweet asking the restaurant chain for a 365-day supply of the fast food went viral and broke Ellen DeGeneres’s record for the most re-tweeted post on Twitter (3.42 million retweets and counting).