Social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. Here at Morrison Foerster, across all of our practice groups, we are seeing complex, cutting-edge legal issues arising out of social media. As with the Internet boom during the mid-to-late 1990s, social media is generating new legal questions at a far faster pace than the law’s ability to provide answers to such questions. In an effort to stay on top of these emerging issues, and to keep our clients and friends informed of new developments, Morrison Foerster publishes this blog devoted to the law and business of social media.<h2>ABOUT MORRISON FOERSTER</h2>Morrison Foerster is a leading global law firm that transforms complexity into advantage for its clients. Our clients include some of the largest financial institutions, banks, consulting and accounting firms, and Fortune 100, technology, and life sciences companies. Highlighting the firm’s commitment to client service, leadership in market-changing deals and impact litigation, and values-based culture, Morrison Foerster has been repeatedly recognized as one of the top 10 firms on The American Lawyer’s A-List. Year after year, the firm receives significant recognition from Chambers and The Legal 500 across their various guides, including Global, USA, Asia‑Pacific, Europe, UK, Latin America, and FinTech Legal. Our lawyers passionately care about delivering legal excellence while living our values. Morrison Foerster has a long-standing commitment to creating a culture that respects and celebrates differences, while providing an inclusive environment. The firm has achieved Mansfield Certification Plus since 2018 as a result of successfully reaching at least 30 percent women, communities of color, and LGBTQ+ lawyer representation in a notable number of current leadership roles and committees. The firm also has a long history of commitment to the community and society through providing pro bono legal services, including litigating for civil rights and civil liberties, improving public education and fostering the wellbeing of children, advocating for veterans, promoting international human rights, enforcing the right to asylum, and safeguarding the environment.

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Aaron is the chair of the firm’s Technology Transactions Group and co-chair of the Interactive + Digital Media Group. He advises clients on a wide range of complex transactions involving intellectual property and technology, including structuring and negotiating strategic licensing, development, collaboration, procurement, and distribution deals.Aaron’s practice focuses on advising both established and emerging companies in a variety of data- and technology-intensive sectors, including software, SaaS, cloud-based technology, digital media (social media, AR/VR, gaming, streaming media, AdTech), AI, healthcare, consumer electronics, e-commerce, other online business models, and mobile applications. He also maintains an active practice counseling companies on branding and marketing, trademark licensing, and content-related transactions, as well as the intellectual property aspects of mergers, acquisitions, asset spin-offs, and private equity investments.He has represented clients such as Autodesk, Meta, OpenAI, Splunk, Konami, Kaiser Permanente, SoftBank, Visa, and Yahoo, among others.Aaron has been recognized by numerous publications for his work on market-defining technology transactions. He is currently ranked by Chambers USA for “Technology Transactions.”Aaron also serves as co-editor of Socially Aware, the firm’s award-winning newsletter and blog devoted to the law and business of social media, and regularly publishes on various IP and technology-related topics. Aaron is also a sought-after speaker on new and emerging areas of law, and is a frequent presenter and panelist at conferences and legal services programs. In addition to his active practice, Aaron regularly provides pro bono assistance to various nonprofit and charitable organizations such as Common Sense Media and the Starlight Children’s Foundation. He is a member of the board of directors of California Lawyers for the Arts.While in law school at the University of California, Berkeley, Boalt Hall School of Law, Aaron served as executive editor of the California Law Review and was elected to the Order of the Coif. Following law school, Aaron served as law clerk to the Honorable William H. Orrick and the Honorable Martin J. Jenkins, both United States District Judges for the Northern District of California.

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Aaron is the chair of our Technology Transactions Group. He advises clients on a wide range of complex transactions involving intellectual property and technology, including structuring and negotiating strategic licensing, development, collaboration, procurement, and distribution deals. Aaron’s practice focuses on advising both established and emerging companies in a variety of data– and technology–intensive sectors, including software, SaaS, cloud computing, AR/VR, AI, gaming, healthcare, consumer electronics, social media, e–commerce, other online business models, and mobile applications. He also maintains an active practice counseling companies on the intellectual property aspects of mergers, acquisitions, asset spin–offs, and private equity investments.

Aaron P. Rubin

Lawrence Gallick is of counsel in the firm’s Austin office and a member of the Technology Transactions Group.Lawrence focuses his practice on technology transactions and licensing matters. His diverse experience includes advising on SaaS agreements, cross-licensing agreements, research and collaboration agreements, development agreements, and distribution agreements. He counsels a broad range of companies across the software, hardware, life sciences, biotech and FinTech spaces, as well as other entities including universities.He advises clients in connection with general corporate matters including contract negotiations, and leasing and technology placement agreements.Lawrence also serves as co-editor of <a href="https://www.sociallyawareblog.com/" target="_blank">Socially Aware</a>, the firm’s award-winning newsletter and blog devoted to the law and business of social media, and regularly publishes on various IP and technology-related topics.Prior to joining the firm, Lawrence was counsel at another major law firm. Before earning his law degree, Lawrence was a web consultant, project manager, and web developer in Portland, Oregon, where he managed and consulted on projects using industry methodologies and performed custom development and integration of content management systems.Lawrence was named a Super Lawyers “Rising Star” in 2015 and 2018–2022, and is licensed in both California and New York. Lawrence earned his J.D. from the University at Buffalo School of Law, where he was the electronic systems editor for the Buffalo Law Review and awarded the ABA-BNA Award for Excellence in the Study of Intellectual Property Law.

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Anthony Ramirez is a partner in the Technology Transactions Group in the New York office of Morrison Foerster.Anthony advises clients on general commercial and transactional matters. He regularly advises companies on the IP aspects of their M&A transactions. His clients include technology, digital media and content for television and music, financial services, and communications companies with diverse intellectual property assets and issues.His practice focuses on the legal aspects of developing, licensing, and commercializing technology and intellectual property, as well as negotiating general commercial contracts, including outsourcing transactions, as well as content and data licenses. He regularly assists clients with legal issues relating to licensing and commercialization of digital media and content, digital content that is distributed over the Internet or streamed, mobile applications and social media, as well as the licensing of recorded music for distribution via digital platforms. Anthony is also experienced with issues relating to open-source software, software development, artificial intelligence and machine learning, cloud-based technology, and protection of proprietary information.Anthony has extensive experience working on matters involving disruptive technologies, such as blockchain. He has helped fintech clients with general intellectual property issues in connection with terms of service for online financial products and services.Anthony is an integral part of the outside pro bono legal team for nonprofit organizations based in New York, including advising clients on legal issues regarding entertainment, social media, privacy rights, and the negotiation of outsourcing and service agreements. Anthony received his J.D. from the University of Michigan Law School in 2009. He received his B.S. from Cornell University in 2004.

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Anthony Ramirez is a partner in the Technology Transactions Group in the New York office of Morrison Foerster. He advises clients on general commercial and transactional matters. His clients include technology, media, and communications companies with considerable intellectual property assets. His practice focuses on the legal aspects of licensing and commercializing technology and intellectual property, as well as negotiating general commercial contracts. He also regularly assists clients with legal issues relating to mobile applications and social media.

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Socially Aware is devoted to the law and business of social media, proactively addressing emerging issues and keeping our clients informed of new developments. We cover fields such as artificial intelligence, privacy and data security, Section 230, intellectual property, and much more.

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Lawrence W. Gallick

Social Links: Statehouse v. Smartphone

Federal Court Enjoins California Teen Privacy Law . . . Again

All Your Sale Are Belong to Us - Mitigating IP and Payments Risk in In-Game Economies (Part II – User-Generated Content and In-Game Payment Models)

A New California Digital Content Law Establishes New Requirements for Advertisers and Vendors

California’s Assembly Bill 587 Loses Key Provisions After Legal Challenge from X

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Instagram now allows users to zoom in on photos in their feeds and at least <a href="http://www.adweek.com/news/technology/these-11-brands-are-already-using-instagram-s-new-zoom-feature-173253" target="_blank" rel="noopener">11 brands</a> are already capitalizing on the new feature.<a href="http://www.wired.com/2016/08/pinterest-buys-instapaper/" target="_blank" rel="noopener">Pinterest acquired Instapaper</a>, a tool that allows you to cache webpages for reading at a later time.A social-media celebrity with 500,000 followers and a lot of people interacting with his or her content could bring in <a href="http://www.cnbc.com/2016/08/31/some-people-make-seven-figures-to-post-on-social-media.html" target="_blank" rel="noopener">how much</a> for a single post?!<a href="http://www.businessinsider.com/snapchat-first-investor-jeremy-liew-interview-2016-9" target="_blank" rel="noopener">Snapchat’s first investor shares his secret</a> for identifying the next big app.SEC steps up scrutiny of investment advisers’ use of social media.As younger audiences’ <a href="http://blogs.mprnews.org/newscut/2016/08/social-media-eclipses-tv-as-primary-news-source-for-younger-audiences/" target="_blank" rel="noopener">primary source of news</a>, social media has understandably <a href="http://time.com/4470342/vertical-image-shift/" target="_blank" rel="noopener">affected </a><a href="http://time.com/4470342/vertical-image-shift/" target="_blank" rel="noopener">photojournalism</a>.Should social media companies <a href="http://www.npr.org/sections/alltechconsidered/2016/08/30/491826167/groups-worry-about-impact-of-police-moves-to-block-social-media" target="_blank" rel="noopener">establish guidelines</a> for when they will—and will not—heed police officers’ requests to suspend suspects’ accounts?<a href="https://www.boston.com/news/local-news/2016/08/30/meet-officer-behind-the-bangor-maine-police-departments-viral-facebook-page" target="_blank" rel="noopener">Meet the officer</a> behind a small New England city’s police department’s viral Facebook page.Wondering whether you should hit “reply all” when someone has mistakenly included you on an email chain? The New York Times has <a href="http://mobile.nytimes.com/2016/09/02/technology/when-im-mistakenly-put-on-an-email-chain-should-i-hit-reply-all-asking-to-be-removed.html?referer=https://t.co/0PstsL7mye" target="_blank" rel="noopener">one word</a> for you.

Aaron is the chair of the firm’s Technology Transactions Group and co-chair of the Interactive + Digital Media Group. He advises clients on a wide range of complex transactions involving intellectual property and technology, including structuring and negotiating strategic licensing, development, collaboration, procurement, and distribution deals.

Aaron Rubin

Social Links: Instagram’s & Pinterest’s new features; the per-post premium paid to top influencers; a successful social media investor shares his strategy

Instagram now allows users to zoom in on photos in their feeds and at least 11 brands are already capitalizing on the new feature. Pinterest acquired Instapaper

Social Links: Instagram’s & Pinterest’s new features; the per-post premium paid to top influencers; a successful social media investor shares his strategy

<a href="http://www.theverge.com/2016/8/18/12539442/twitter-anti-harassment-tools-quality-filter-notification-settings" target="_blank" rel="noopener">Twitter took steps</a> to remedy its harassment problem.In addition, over the last six months, <a href="http://www.nytimes.com/2016/08/19/technology/twitter-suspends-accounts-extremism.html?_r=0" target="_blank" rel="noopener">Twitter suspended 235,000 accounts</a> that promoted terrorism.The Washington Post is using <a href="http://www.poynter.org/2016/the-washington-post-is-using-robots-to-cover-the-olympics-and-the-election/425192/" target="_blank" rel="noopener">language-generation technology</a> to automatically produce stories on the Olympics and the election.<a href="http://www.wsj.com/articles/pinterest-jumps-into-video-ads-fray-1471431601" target="_blank" rel="noopener">Video ads</a> are going to start popping up on Pinterest.Does it make sense for big brands to invest in expensive, <a href="http://adage.com/article/digital/p-g-decided-facebook-ad-targeting-worth-money/305390/" target="_blank" rel="noopener">highly-targeted social media advertising</a>? Procter & Gamble doesn’t think so.These brands are <a href="http://www.adweek.com/news/technology/3-brands-using-facebook-particularly-effective-ways-during-rio-games-172992" target="_blank" rel="noopener">using Facebook in particularly effective ways</a> during the Olympic games.Since we <a href="http://www.sociallyawareblog.com/2014/10/16/new-york-family-court-magistrate-allows-unprecedented-service-of-process-via-facebook-will-others-follow/" target="_blank" rel="noopener">first reported</a> on the phenomenon nearly two years ago, Facebook has become an increasingly common <a href="http://www.huffingtonpost.com/bari-zell-weinberger-esq/getting-served-on-social-media-how-some-spouses-are-using-facebook-to-divorce_b_11403928.html" target="_blank" rel="noopener">vehicle for serving divorce papers</a>.Across the country, states are grappling with the conflict between existing <a href="http://www.foxnews.com/politics/2016/08/15/states-courts-wrestle-with-allowing-ballot-selfies.html" target="_blank" rel="noopener">laws that prohibit disclosing ballot information or images and the growing phenomenon of “ballot selfies”</a>—photos posted to social media of people at the polls casting their ballots or of the ballots themselves.<a href="https://contently.com/strategist/2016/08/17/publishers-brands-creating-dozens-facebook-pages/" target="_blank" rel="noopener">Creating dozens of Facebook pages</a> for a single brand can help marketers to increase social-media-engagement and please the Facebook algorithm gods, according to Contenly.Here’s how Snapchat makes money from disappearing videos.A Harvard Business Review article <a href="https://hbr.org/2016/08/to-get-more-out-of-social-media-think-like-an-anthropologist" target="_blank" rel="noopener">advises marketers to start listening to</a> (as opposed to managing) conversations about their brands on social media.For intel on what it can do to keep teens’ attention, <a href="https://www.washingtonpost.com/news/the-intersect/wp/2016/08/18/instagram-has-a-secret-facebook-group-just-to-talk-to-teens/" target="_blank" rel="noopener">Instagram goes straight to the source</a>.

Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy

Twitter took steps to remedy its harassment problem. In addition, over the last six months, Twitter suspended 235,000 accounts that promoted terrorism. The Wash

Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy

Facebook Messenger joins the elite “one billion monthly users” club just four years after its release as a standalone app.A Canadian judge ordered a couple convicted of child neglect to post to all their social media accounts his decision describing their crime.Leslie Jones of Ghostbusters highlights Twitter’s trolling problem. One tech columnist says the platform needs to rethink its application programming interface strategy to enable users and communities to insulate themselves from abuse.Don’t drive and Facebook Live.Google erased Dennis Cooper’s 14-year-old blog without warning or explanation. We recently examined the outcome of lawsuits challenging a platform’s right to remove user content (spoiler alert: the platforms usually win).Twitter now lets anyone apply to get verified.Researchers say there’s a correlation between an increase in the psychological stress that teens suffer and the amount of time they’re spending on social media.A Playboy model who “fat-shamed” a woman by photographing her and posting it to Snapchat risks prosecution.Forensic psychologists explain why people post evidence of their crimes to social media.We may soon have a federal law making revenge porn illegal. Our blog post from 2014 took a look at some of the legal issues raised by revenge porn.There’s now a dating app that sets people up on Pokémon Go dates. Want to know more about the most popular mobile game of all time? Read our Pokémon Go Business and Legal Primer.

Social Links: Twitter’s troll problem; Snapchat fat-shamer risks prosecution; a federal anti-revenge-porn law?

Facebook Messenger joins the elite “one billion monthly users” club just four years after its release as a standalone app. A Canadian judge ordered a couple con

Social Links: Twitter’s troll problem; Snapchat fat-shamer risks prosecution; a federal anti-revenge-porn law?