Social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. Here at Morrison Foerster, across all of our practice groups, we are seeing complex, cutting-edge legal issues arising out of social media. As with the Internet boom during the mid-to-late 1990s, social media is generating new legal questions at a far faster pace than the law’s ability to provide answers to such questions. In an effort to stay on top of these emerging issues, and to keep our clients and friends informed of new developments, Morrison Foerster publishes this blog devoted to the law and business of social media.<h2>ABOUT MORRISON FOERSTER</h2><h2></h2>We are Morrison Foerster — a global firm of exceptional credentials. Our clients include some of the largest financial institutions, investment banks, Fortune 100, and technology and life sciences companies. The Financial Times has named the firm to its lists of most innovative law firms in North America and Asia every year that it has published its Innovative Lawyers Reports in those regions. Our lawyers are committed to achieving innovative and business-minded results for our clients, while preserving the differences that make us stronger.

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Aaron is the chair of our Technology Transactions Group. He advises clients on a wide range of complex transactions involving intellectual property and technology, including structuring and negotiating strategic licensing, development, collaboration, procurement, and distribution deals. Aaron’s practice focuses on advising both established and emerging companies in a variety of data– and technology–intensive sectors, including software, SaaS, cloud computing, AR/VR, AI, gaming, healthcare, consumer electronics, social media, e–commerce, other online business models, and mobile applications. He also maintains an active practice counseling companies on the intellectual property aspects of mergers, acquisitions, asset spin–offs, and private equity investments.

Aaron P. Rubin

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Clients seek out Julie O’Neill because of her practical advice on cutting-edge issues at the intersection of privacy and consumer protection laws. Ms. O’Neill provides clients with practical solutions to compliance challenges around a wide variety of both online and offline privacy issues, including online and offline tracking, interest-based advertising, geo-targeting and other mobile tracking, personalization, and cross-device tracking.

Clients seek out Julie because of her practical advice on cutting-edge issues at the intersection of privacy and consumer protection laws. She provides clients with practical solutions to compliance challenges around a wide variety of both online and offline privacy issues, including tracking, interest-based advertising, geo-targeting and other mobile tracking, personalization, and cross-device tracking. Recognized in The Legal 500 US 2014, 2016, 2019, and 2020 and Chambers USA 2021 for her exceptional legal work, her clients praise her saying, “She is really good at giving practical, targeted advice and taking stock of what the risk profile of the client is, so that the advice is holistic.” (Chambers USA 2021).

Julie O'Neill

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Anthony Ramirez is a partner in the Technology Transactions Group in the New York office of Morrison & Foerster. He advises clients on general commercial and transactional matters. His clients include technology, media, and communications companies with considerable intellectual property assets. His practice focuses on the legal aspects of licensing and commercializing technology and intellectual property, as well as negotiating general commercial contracts. He also regularly assists clients with legal issues relating to mobile applications and social media.

Anthony M. Ramirez

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Alex van der Wolk, Marijn Storm, and Ronan Tigner authored an article for the IAPP covering the Belgian Data Protection Authority’s challenge to the “tell-a-friend” function on social media websites that enables users to share content with their personal contacts.The DPA’s decision to fine social media platform Twoo for privacy violations of its tell-a-friend feature is important “because it makes non-users’ consent necessary for a platform to send emails or other communications to non-users, which puts the platform in a near-impossible situation,” according to the authors.“The challenge for the outcome of the DPA’s decision is that it renders most tell-a-friend systems impracticable,” the authors wrote. “One of the main purposes of a tell-a-friend system is to alert and invite people who are not on the platform. From the platform’s perspective, it will be nearly impossible to validly obtain their consent to receive communications.”Read the <a rel="noopener noreferrer" target="_blank" href="https://iapp.org/news/a/tell-a-friend-but-only-with-your-friends-consent">full article</a>.

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With more than a decade of experience, Mr. van der Wolk helps clients develop privacy strategies for digital transformations, industrial IoT, telematics, Big Data, commercial and marketing programs, a

Alex van der Wolk

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Associate

Marijn Storm focuses his practice at the intersection of data protection, information technology, and intellectual property law.  Resident in Morrison & Foerster’s Brussels office, he has advised lead

Marijn Storm

Tell A Friend – But Only With Your Friend’s Consent

Alex van der Wolk, Marijn Storm, and Ronan Tigner authored an article for the IAPP covering the Belgian Data Protection Authority’s challenge to the “tell-a-fri

Tell A Friend – But Only With Your Friend’s Consent

Topic Archives: GDPR

Tell A Friend – But Only With Your Friend’s Consent

By: Alex van der Wolk and Marijn Storm