Socially Aware

June 29, 2023 - Digital Content, Social Media Policy, Influencer Marketing, Online Promotions
Social Links: Social Media Account Ownership Once Again in the Spotlight
By: Aaron P. Rubin, Anthony M. Ramirez, Julie O'Neill and Heather M. Whitney
Social media continues to dominate the headlines this spring, with several high-profile events capturing the media’s, regulators’, and lawmakers’ attention. Jack Owoc, founder and former CEO of Bang Energy (“Bang,” a performance energy beverage), claimed that he retained the rights to control Bang’s social
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April 03, 2023 - Section 230 Safe Harbor, Privacy, Marketing, Online Promotions
Social Links: Section 230 Under Scrutiny (Again) From Lawmakers
By: Aaron P. Rubin, Julie O'Neill, Anthony M. Ramirez and Heather M. Whitney
Section 23o, the “ 26 words that changed the Internet ,” is once again under scrutiny from lawmakers. At the federal level, Republicans and Democrats on the Senate Judiciary panel’s subcommittee on privacy, technology, and the law found common ground in their calls to
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July 12, 2016 - Advertising, Digital Content, Online Promotions, Copyright, Employment Law
Now Available: The July Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award winning guide to the law and business of social media, we take a look at courts’ efforts to evaluate emoticons and emojis
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June 17, 2016 - Advertising, Online Promotions, Marketing, Ethics, Mobile
Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use
By: Aaron P. Rubin
Lots of press surrounding Microsoft’s purchase of LinkedIn: Will LinkedIn change as a result? Will the Microsoft purchase inspire a Twitter acquisition ? “Spam King” gets 30 months in jail for sending 27 million messages. One columnist says you should stop measuring your social
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October 14, 2015 - FTC, Marketing, Labor Law, Employment Law, M&A, Mobile, IP, Online Endorsements, Securities Law, Bankruptcy, Online Promotions, Terms of Use, Online Reviews, Discovery, Compliance, Litigation
Now Available: The October Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award -winning guide to the law and business of social media, we highlight five key social media law issues to address with your
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October 05, 2015 - Online Promotions, Marketing, Online Reviews, Compliance
How UK Brands That Use Vlogger Endorsements & Social Media for Marketing Can Stay on the Right Side of the Law
Vloggers have become the reality stars of our times. For an increasing number of social media users, what was once a hobby is now a lucrative career. You may be surprised to learn that Felix Kjellberg (aka “PewDiePie”), a 25-year-old Swedish comedian and the
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September 16, 2015 - FTC, Online Promotions, Online Reviews, Compliance
FTC Continues Enforcing Ad Disclosure Obligations in New Media and Issues a Warning to Advertisers
By: Julie O'Neill
In December 2014, we noted that the Federal Trade Commission’s (FTC) settlement with advertising firm Deutsch LA, Inc. was a clear signal to companies that advertise through social media that they need to comply with the disclosure requirements of Section 5 of the FTC
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June 30, 2015 - Online Promotions, Terms of Use, Labor Law, Copyright, Employment Law, Arbitration, IP, Litigation
Five Social Media Law Issues To Discuss With Your Clients
By: Aaron P. Rubin
The explosive growth of social media has clients facing legal questions that didn’t even exist a few short years ago. Helping your clients navigate this muddled legal landscape will have them clicking “like” in no time. What’s in a Like? Not long ago, the
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June 19, 2015 - Online Promotions, Marketing, Privacy
Digital Advertising Alliance Focuses on Mobile Ads
By: Julie O'Neill
As more users spend more time on their mobile devices, advertising dollars are following. And the compliance regime that governs interest-based advertising (IBA) (formerly referred to as online behavioral advertising or OBA) is expanding as well. (IBA is the collection of information about users’
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March 23, 2015 - Online Promotions, Privacy, Employment Law
Five Vital Questions on the Implications of UK Law on Social Media
Chevy Kelly , a partner in the UK-based Social Media Leadership Forum , recently sat down with Socially Aware’s own Sue McLean , a Social Media Leadership Forum member, to discuss the legal implications of UK companies’ use of social media as part of
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