Socially Aware

July 12, 2016 - Advertising, Digital Content, Online Promotions, Copyright, Employment Law
Now Available: The July Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award winning guide to the law and business of social media, we take a look at courts’ efforts to evaluate emoticons and emojis
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June 17, 2016 - Advertising, Online Promotions, Marketing, Ethics, Mobile
Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use
By: Aaron P. Rubin
Lots of press surrounding Microsoft’s purchase of LinkedIn: Will LinkedIn change as a result? Will the Microsoft purchase inspire a Twitter acquisition ? “Spam King” gets 30 months in jail for sending 27 million messages. One columnist says you should stop measuring your social
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October 14, 2015 - FTC, Marketing, Labor Law, Employment Law, M&A, Mobile, IP, Online Endorsements, Securities Law, Bankruptcy, Online Promotions, Terms of Use, Online Reviews, Discovery, Compliance, Litigation
Now Available: The October Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award -winning guide to the law and business of social media, we highlight five key social media law issues to address with your
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October 05, 2015 - Online Promotions, Marketing, Online Reviews, Compliance
How UK Brands That Use Vlogger Endorsements & Social Media for Marketing Can Stay on the Right Side of the Law
Vloggers have become the reality stars of our times. For an increasing number of social media users, what was once a hobby is now a lucrative career. You may be surprised to learn that Felix Kjellberg (aka “PewDiePie”), a 25-year-old Swedish comedian and the
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September 16, 2015 - FTC, Online Promotions, Online Reviews, Compliance
FTC Continues Enforcing Ad Disclosure Obligations in New Media and Issues a Warning to Advertisers
By: Julie O'Neill
In December 2014, we noted that the Federal Trade Commission’s (FTC) settlement with advertising firm Deutsch LA, Inc. was a clear signal to companies that advertise through social media that they need to comply with the disclosure requirements of Section 5 of the FTC
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June 30, 2015 - Online Promotions, Terms of Use, Labor Law, Copyright, Employment Law, Arbitration, IP, Litigation
Five Social Media Law Issues To Discuss With Your Clients
By: Aaron P. Rubin
The explosive growth of social media has clients facing legal questions that didn’t even exist a few short years ago. Helping your clients navigate this muddled legal landscape will have them clicking “like” in no time. What’s in a Like? Not long ago, the
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June 19, 2015 - Online Promotions, Marketing, Privacy
Digital Advertising Alliance Focuses on Mobile Ads
By: Julie O'Neill
As more users spend more time on their mobile devices, advertising dollars are following. And the compliance regime that governs interest-based advertising (IBA) (formerly referred to as online behavioral advertising or OBA) is expanding as well. (IBA is the collection of information about users’
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March 23, 2015 - Online Promotions, Privacy, Employment Law
Five Vital Questions on the Implications of UK Law on Social Media
Chevy Kelly , a partner in the UK-based Social Media Leadership Forum , recently sat down with Socially Aware’s own Sue McLean , a Social Media Leadership Forum member, to discuss the legal implications of UK companies’ use of social media as part of
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March 02, 2015 - Online Promotions
Oh Snap! Social Media, Snapchat and the Need for Platform-Specific Marketing Strategies
One of the fascinating things about social media is that, from a marketing standpoint, each social media platform offers its own unique set of features and opportunities; as a result, a marketing strategy that proves successful on one platform is likely to be a
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December 18, 2014 - Online Promotions
What Are the Rules of the Advergame in the UK?
Advergames are online video games that are created in order to promote a brand, product or organization by immersing a marketing message within the game. They are typically accessed via an organization’s website or app, or via a social media platform. Advergames are not
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Topic Archives: Online Promotions

Now Available: The July Issue of Our Socially Aware Newsletter

By: Aaron P. Rubin

Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use

By: Aaron P. Rubin

Now Available: The October Issue of Our Socially Aware Newsletter

By: Aaron P. Rubin

How UK Brands That Use Vlogger Endorsements & Social Media for Marketing Can Stay on the Right Side of the Law

FTC Continues Enforcing Ad Disclosure Obligations in New Media and Issues a Warning to Advertisers

By: Julie O'Neill

Five Social Media Law Issues To Discuss With Your Clients

By: Aaron P. Rubin

Digital Advertising Alliance Focuses on Mobile Ads

By: Julie O'Neill

Five Vital Questions on the Implications of UK Law on Social Media

Oh Snap! Social Media, Snapchat and the Need for Platform-Specific Marketing Strategies

What Are the Rules of the Advergame in the UK?