Social Media Competitions in the UK: Play Fair
- - Advertising, UK, ComplianceWith 1.65 billion users on Facebook, 332 million users on Twitter and 400 million on Instagram, it is unsurprising that many companies are seeking to increase brand awareness and customer engagement by running competitions via social media. If you want to avoid attracting the... ›
Social Links—Instagram’s logo change causes a stir; stats on social media use at work; lessons from a YouTube star.
By: Aaron P. RubinThe Great Instagram Logo Freakout of 2016. A UK council policy reportedly grants its members power to spy on residents by setting up fake Facebook profiles. Guess who spends more of their workday on social media , women or men? Lessons from one of... ›
Social Links—The most disliked movie trailer ever; using social media to plan trips and land job interviews; and more.
By: Aaron P. RubinFacebook users spend more time on the platform than they spend pursuing any other leisure activity, except TV. Indeed, 1/16th of the average user’s waking time is spent on the platform. The most disliked movie trailer in history, according to YouTube. New California law... ›
- - FTC, Compliance
Innovative Social Media Marketing Cannot Overlook Old-Fashioned Compliance
By: Julie O'NeillSocial media is all about innovation, so it is no surprise that social media marketers are always looking for innovative ways—such as courting social media “influencers” and using native advertising—to promote products and services to customers and potential customers. But, as the retailer Lord... ›
Do Not Go Gentle Into That Jurisdiction: No “Situs of Injury” Merely Because Copyrighted Material Is Accessible
By: J. Alexander LawrenceBecause content posted online can be accessed nearly anywhere, courts regularly face the issue of whether they have personal jurisdiction over a defendant who posted material to the web or a social media site. Recently, one New York federal court held that the mere fact,... ›
Social Links—Fines for social-media-posting jurors; Microinfluencers; Snapchat’s and Tinder’s sketchy new features
By: Aaron P. RubinA lawsuit alleges this Snapchat feature is making driving even more dangerous, and it’s not texting or instant messaging. This state is considering imposing hefty fines on jurors who post information to social media about the lawsuits they’re hearing. Facebook pulls back the veil... ›
Judge in High-Profile Case Obtains Attorney Agreement Not to Engage in Juror Social Media Snooping
By: J. Alexander LawrenceIt seems that almost everyone uses social media today. Of course, this means that most every juror is a social media user, and that courts are dealing with the thorny questions that arise out of the proliferation of social media usage among jurors. Like... ›
By: Aaron P. RubinAs a social media lawyer, I work closely with website operators and other clients to help reduce the risk of liability that can arise from doing business online. One of the key ways to minimize online legal risks is to use a carefully drafted online... ›