Go Fish: Do General Discovery Rules Apply to a Litigant’s Facebook Posts?
- While discovery of social media information has been commonplace for some time , courts are still struggling with when such discovery should be allowed. While courts generally hold that normal discovery rules apply to social media discovery, at least one judge has identified—and railed... ›
2015: Our Greatest Hits
By: Aaron P. RubinLast year, entrepreneurs, companies and courts grappled with questions over content owners’ rights with respect to livestreaming, Yelp reviewers’ anonymity expectations , bankruptcy creditors’ access to business’ Facebook and Twitter accounts , and the constitutionality of laws punishing the posters of revenge porn and... ›
- - E-Commerce, Live streaming, Disappearing Content, Marketing, Privacy, Compliance, Wearable Computers
Our List of Lists
By: Aaron P. RubinJanuary is the month when lists—lists of predictions, lists of trends, lists of feats and lists of failures—pervade social media newsfeeds and publications’ headlines. Here at Socially Aware we’re making an annual tradition of curating a “List of Lists”—an inventory of the roundups that... ›
An FTC Warning on Native Advertising
By: Julie O'Neill“Native advertising”—ads that may blur the distinction between advertising and editorial, video or other content—has been a hot topic in recent years for both marketers and regulators. It is popular with marketers because it is apparently an effective advertising model. The Federal Trade Commission (FTC),... ›
Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign
By: Julie O'NeillIn an age of explosive growth for social media and declining TV viewership numbers , companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of Instagram, Vine, YouTube and other social media sites have gained celebrity status ,... ›
Frying Small Potatoes: Will Amazon’s Pursuit of Individual Fake-Review Writers Pay Off?
By: Aaron P. RubinAmazon’s customer reviews have long been a go-to resource for consumers researching prospective purchases. Unfortunately, fake customer reviews —product critiques commissioned by merchants and manufacturers in an effort to bolster their own products’ reputations or undermine their competitors’—have been around for almost as long.... ›
Creative Commons Works: Free to License, But Not Necessarily Free to UseCompanies love to use third-party content for free. In this era of belt-tightening and slashed marketing budgets, why pay to create photos and videos for advertising and other commercial uses when compelling photos and videos are readily available online for licensing for commercial use... ›
Wow! Socially Aware Made the Blawg100!
By: Aaron P. RubinWe are delighted to announce that Socially Aware has been included in the 9th Annual Blawg 100 , a list of “100 excellent legal blogs” selected by the staff and readers of the ABA Journal , the American Bar Association’s flagship magazine, which is... ›
Cross-Device Tracking Attracts Interest From Regulators, Prompts Guidance From Industry Group
By: Julie O'NeillCross-device tracking is a hot new issue for regulators. Companies engaged in the practice should take note of two recent developments. On November 16, 2015, the Federal Trade Commission (FTC) hosted a workshop on the issue and, perhaps not coincidentally, on the same day... ›
Infographic: Social Media MarketingWe’re happy to publish our latest infographic, which highlights key social media marketing trends for both B2B and B2C companies. Among other things, the infographic points out that, although companies continue to increase their social media marketing spend, they don’t do a particularly good job... ›