Socially Aware

September 19, 2016 - Advertising
Interest-Based Advertising Disclosure Requirements Become More Clear—and Potentially More Burdensome
By: Julie O'Neill
Recent enforcement decisions within the digital advertising industry indicate a shift in—and a clarification of—the required disclosures for companies engaged in interest-based advertising (IBA). In particular, these decisions, taken together, indicate that an app developer’s link to its privacy policy at the point of
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September 09, 2016 - Advertising, Cyberbullying, Marketing, Privacy, Free Speech
Social Links: Snapchat ad revenue grows; the UK’s revenge porn problem; laws that enable control of digital assets after death
By: Aaron P. Rubin
Snapchat is on track to rake in an enormous amount of ad revenue by 2017. Also, there’s mounting evidence that the company is working toward developing a Google Glass-like product. We have written previously about the scourge of revenge porn; it turns out the
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September 02, 2016 - Advertising, First Amendment, Marketing, Free Speech, Mobile
Social Links: Instagram’s & Pinterest’s new features; the per-post premium paid to top influencers; a successful social media investor shares his strategy
By: Aaron P. Rubin
Instagram now allows users to zoom in on photos in their feeds and at least 11 brands are already capitalizing on the new feature. Pinterest acquired Instapaper , a tool that allows you to cache webpages for reading at a later time. A social-media
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August 26, 2016 - Advertising, Endorsement Guides, FTC, Marketing, Privacy, Labor Law, Employment Law, Free Speech, Mobile, Litigation
Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group questions Kardashians’ social media posts
By: Aaron P. Rubin
Google is cracking down on mobile pop-up ads by knocking down the search-result position of websites that use them. The National Labor Relations Board decided a social media policy that Chipotle had in place for its employees violates federal labor law. A group of
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August 19, 2016 - Advertising, First Amendment, Cyberbullying, Disappearing Content, Marketing, Litigation
Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy
By: Aaron P. Rubin
Twitter took steps to remedy its harassment problem. In addition, over the last six months, Twitter suspended 235,000 accounts that promoted terrorism. The Washington Post is using language-generation technology to automatically produce stories on the Olympics and the election. Video ads are going to
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August 12, 2016 - Advertising, Endorsement Guides, Data Security, Cyberbullying, Marketing, Free Speech, Mobile, Compliance, Litigation, Online Endorsements
Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers
By: Aaron P. Rubin
Facebook introduced technology that disables ad blockers used by people who visit the platform via desktop computers, but Adblock Plus has already foiled the platform’s efforts , at least for now. A look at Twitter’s 10-year failure to stop harassment. Are mobile apps killing
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July 31, 2016 - Advertising, Digital Content, Disappearing Content, Marketing, Mobile
Social Links: Twitter’s tough quarter; Yelp warns users about litigious dentist; Pinterest battles Snapchat
By: Aaron P. Rubin
Instagram now allows celebrities to block trolls. While Facebook reached new highs last quarter, Twitter continued to stumble. Will adding more live video content or allowing users to create Snapchat-like collage custom emojis over photos help Twitter regain its footing? Tips for fixing your
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July 12, 2016 - Advertising, Digital Content, Online Promotions, Copyright, Employment Law
Now Available: The July Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award winning guide to the law and business of social media, we take a look at courts’ efforts to evaluate emoticons and emojis
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June 17, 2016 - Advertising, Online Promotions, Marketing, Ethics, Mobile
Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use
By: Aaron P. Rubin
Lots of press surrounding Microsoft’s purchase of LinkedIn: Will LinkedIn change as a result? Will the Microsoft purchase inspire a Twitter acquisition ? “Spam King” gets 30 months in jail for sending 27 million messages. One columnist says you should stop measuring your social
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June 10, 2016 - Advertising, Digital Content, Endorsement Guides, FTC, Disappearing Content, Fraud, Marketing, Ethics, Compliance
Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter
By: Aaron P. Rubin
Social media has upended a number of industries. Is Wall Street next ? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter followers abreast of her ongoing defense work on behalf of the “Making a Murderer” documentary
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Topic Archives: Advertising

Interest-Based Advertising Disclosure Requirements Become More Clear—and Potentially More Burdensome

By: Julie O'Neill

Social Links: Snapchat ad revenue grows; the UK’s revenge porn problem; laws that enable control of digital assets after death

By: Aaron P. Rubin

Social Links: Instagram’s & Pinterest’s new features; the per-post premium paid to top influencers; a successful social media investor shares his strategy

By: Aaron P. Rubin

Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group questions Kardashians’ social media posts

By: Aaron P. Rubin

Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy

By: Aaron P. Rubin

Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers

By: Aaron P. Rubin

Social Links: Twitter’s tough quarter; Yelp warns users about litigious dentist; Pinterest battles Snapchat

By: Aaron P. Rubin

Now Available: The July Issue of Our Socially Aware Newsletter

By: Aaron P. Rubin

Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use

By: Aaron P. Rubin

Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter

By: Aaron P. Rubin