Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter
- - Advertising, Digital Content, Endorsement Guides, FTC, Disappearing Content, Fraud, Marketing, Ethics, ComplianceSocial media has upended a number of industries. Is Wall Street next ? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter followers abreast of her ongoing defense work on behalf of the “Making a Murderer” documentary... ›
Social Links: The rise of social news; how technology hijacks our attention; are websites a dying business?
By: Aaron P. RubinIn a fascinating, must-read article, a Google design ethicist explains the techniques that engineers and entrepreneurs employ to keep us hooked on the web. A majority of U.S. adults—62%—now get their news on social media. An apartment complex in Utah is trying to force... ›
Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?Social media has allowed aspiring authors, musicians, filmmakers and other artists to publish their works and develop a fan base without having to wait to be discovered by a publishing house, record label or talent agency. And that seems to have made at least... ›
Social Links—The most disliked movie trailer ever; using social media to plan trips and land job interviews; and more.
By: Aaron P. RubinFacebook users spend more time on the platform than they spend pursuing any other leisure activity, except TV. Indeed, 1/16th of the average user’s waking time is spent on the platform. The most disliked movie trailer in history, according to YouTube. New California law... ›
Digital Single Market Strategy Update: Europe Proposes Further Harmonisation of Consumer Protection Laws
By: Kristina EhleThe European Commission has published two draft directives on the supply of digital content and the online sale of goods that aim to help harmonise consumer law across Europe. In proposing these new laws, the European Union is making progress towards one of the... ›
How to Protect Your Company’s Social Media Currency
By: Aaron P. RubinToday’s companies compete not only for dollars but also for likes, followers, views, tweets, comments and shares. “Social currency,” as some researchers call it , is becoming increasingly important and companies are investing heavily in building their social media fan bases. In some cases,... ›
Harmonizing B2C Online Sales of Goods and Digital Content in Europe
By: Alistair MaughanThe European Commission has announced new draft laws that would give consumers new remedies where digital content supplied online is defective or not as described by the seller. On Dec. 9, 2015, the European Commission proposed two new directives on the supply of digital content... ›
New Court Decision Highlights Potential Headache for Companies Hosting User-Generated Content
By: Anthony M. RamirezIn this election season, we hear a lot of complaints about laws stifling business innovation. And there is no doubt that some laws have this effect. But what about laws that spur innovation, that result in the creation of revolutionary new business models? Section 512(c)... ›