Socially Aware

June 10, 2016 - Advertising, Digital Content, Endorsement Guides, FTC, Disappearing Content, Fraud, Marketing, Ethics, Compliance
Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter
By: Aaron P. Rubin
Social media has upended a number of industries. Is Wall Street next ? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter followers abreast of her ongoing defense work on behalf of the “Making a Murderer” documentary
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June 02, 2016 - FTC, Big Data, Employment Law, Compliance, Litigation
Big Data Can Lead to Big Legal Problems For Companies
By: Mary Race
Deluged with an unprecedented amount of information available for analysis, companies in just about every industry are discovering increasingly sophisticated ways to make market observations, predictions and evaluations. Big Data can help companies make decisions ranging from which candidates to hire to which consumers
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May 27, 2016 - Advertising, Internet of Things, FTC, Marketing, Defamation, Litigation
Social Links: Publishers claim ad blockers violate FTC rules; Twitter bags its “buy button”; has the IoT gone too far?
By: Aaron P. Rubin
The Newspaper Association of America has filed a first-of-its-kind complaint with the FTC over certain ad blocking technologies. Is it “Internet” or “internet”? The Associated Press is about to change the capitalization rule. Lots of people criticized Instagram’s new logo, but, according to a
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May 19, 2016 - Advertising, Digital Content, Endorsement Guides, FTC, Compliance, Online Endorsements
Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?
Social media has allowed aspiring authors, musicians, filmmakers and other artists to publish their works and develop a fan base without having to wait to be discovered by a publishing house, record label or talent agency. And that seems to have made at least
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May 05, 2016 - FTC, Compliance
Innovative Social Media Marketing Cannot Overlook Old-Fashioned Compliance
By: Julie O'Neill
Social media is all about innovation, so it is no surprise that social media marketers are always looking for innovative ways—such as courting social media “influencers” and using native advertising—to promote products and services to customers and potential customers. But, as the retailer Lord
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April 22, 2016 - European Union, FTC, Protected Speech, Privacy, Employment Law, Ethics, Litigation, Online Endorsements
Social Links—Facebook-spying litigators; employees’ social media posts; Europe’s Right To Be Forgotten
By: Aaron P. Rubin
Defense lawyers who checked out the Facebook page of a plaintiff suing their client can be prosecuted for attorney misconduct, New Jersey judge rules. Norwegian band changes its name to avoid “ social media censorship .” Can public agencies control their employees’ social media
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January 13, 2016 - FTC, Data Security, Privacy, Big Data, Compliance
Big Data, Big Challenges: FTC Report Warns of Potential Discriminatory Effects of Big Data
By: Mary Race and Julie O'Neill
In a new report , the Federal Trade Commission (FTC) declines to call for new laws but makes clear that it will continue to use its existing tools it to aggressively police unfair, deceptive—or otherwise illegal—uses of big data. Businesses that conduct big data analytics,
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January 05, 2016 - FTC, Marketing, Compliance
An FTC Warning on Native Advertising
By: Julie O'Neill
“Native advertising”—ads that may blur the distinction between advertising and editorial, video or other content—has been a hot topic in recent years for both marketers and regulators. It is popular with marketers because it is apparently an effective advertising model. The Federal Trade Commission (FTC),
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December 21, 2015 - Endorsement Guides, FDA Regulations, FTC, Marketing, Compliance, IP, Online Endorsements
Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign
By: Julie O'Neill
In an age of explosive growth for social media and declining TV viewership numbers , companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of Instagram, Vine, YouTube and other social media sites have gained celebrity status ,
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December 01, 2015 - FTC, Marketing, Privacy, Compliance
Cross-Device Tracking Attracts Interest From Regulators, Prompts Guidance From Industry Group
By: Julie O'Neill
Cross-device tracking is a hot new issue for regulators. Companies engaged in the practice should take note of two recent developments. On November 16, 2015, the Federal Trade Commission (FTC) hosted a workshop on the issue and, perhaps not coincidentally, on the same day
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Topic Archives: FTC

Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter

By: Aaron P. Rubin

Big Data Can Lead to Big Legal Problems For Companies

By: Mary Race

Social Links: Publishers claim ad blockers violate FTC rules; Twitter bags its “buy button”; has the IoT gone too far?

By: Aaron P. Rubin

Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?

Innovative Social Media Marketing Cannot Overlook Old-Fashioned Compliance

By: Julie O'Neill

Social Links—Facebook-spying litigators; employees’ social media posts; Europe’s Right To Be Forgotten

By: Aaron P. Rubin

Big Data, Big Challenges: FTC Report Warns of Potential Discriminatory Effects of Big Data

By: Mary Race and Julie O'Neill

An FTC Warning on Native Advertising

By: Julie O'Neill

Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign

By: Julie O'Neill

Cross-Device Tracking Attracts Interest From Regulators, Prompts Guidance From Industry Group

By: Julie O'Neill