Socially Aware

May 05, 2016 - FTC, Compliance
Innovative Social Media Marketing Cannot Overlook Old-Fashioned Compliance
By: Julie O'Neill
Social media is all about innovation, so it is no surprise that social media marketers are always looking for innovative ways—such as courting social media “influencers” and using native advertising—to promote products and services to customers and potential customers. But, as the retailer Lord
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April 22, 2016 - European Union, FTC, Protected Speech, Privacy, Employment Law, Ethics, Litigation, Online Endorsements
Social Links—Facebook-spying litigators; employees’ social media posts; Europe’s Right To Be Forgotten
By: Aaron P. Rubin
Defense lawyers who checked out the Facebook page of a plaintiff suing their client can be prosecuted for attorney misconduct, New Jersey judge rules. Norwegian band changes its name to avoid “ social media censorship .” Can public agencies control their employees’ social media
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March 08, 2016 - Advertising, Endorsement Guides, topics/undefined, European Union, FTC, Terms of Use, Copyright, Discovery, Compliance
Now Available: The March Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award -winning guide to the law and business of social media. In this edition, we offer tips for a successful—and legal—advertising campaign; we
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January 28, 2016 - Advertising, Endorsement Guides, FTC, Data Security, Terms of Use, Cyberbullying, Marketing, Privacy, Online Endorsements
Now Available: The January Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award -winning guide to the law and business of social media, we offer practical tips to help ensure the enforceability of website terms of use; we discuss
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January 13, 2016 - FTC, Data Security, Privacy, Big Data, Compliance
Big Data, Big Challenges: FTC Report Warns of Potential Discriminatory Effects of Big Data
By: Mary Race and Julie O'Neill
In a new report , the Federal Trade Commission (FTC) declines to call for new laws but makes clear that it will continue to use its existing tools it to aggressively police unfair, deceptive—or otherwise illegal—uses of big data. Businesses that conduct big data analytics,
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January 05, 2016 - FTC, Marketing, Compliance
An FTC Warning on Native Advertising
By: Julie O'Neill
“Native advertising”—ads that may blur the distinction between advertising and editorial, video or other content—has been a hot topic in recent years for both marketers and regulators. It is popular with marketers because it is apparently an effective advertising model. The Federal Trade Commission (FTC),
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December 21, 2015 - Endorsement Guides, FDA Regulations, FTC, Marketing, Compliance, IP, Online Endorsements
Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign
By: Julie O'Neill
In an age of explosive growth for social media and declining TV viewership numbers , companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of Instagram, Vine, YouTube and other social media sites have gained celebrity status ,
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December 01, 2015 - FTC, Marketing, Privacy, Compliance
Cross-Device Tracking Attracts Interest From Regulators, Prompts Guidance From Industry Group
By: Julie O'Neill
Cross-device tracking is a hot new issue for regulators. Companies engaged in the practice should take note of two recent developments. On November 16, 2015, the Federal Trade Commission (FTC) hosted a workshop on the issue and, perhaps not coincidentally, on the same day
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October 14, 2015 - FTC, Marketing, Labor Law, Employment Law, M&A, Mobile, IP, Online Endorsements, Securities Law, Bankruptcy, Online Promotions, Terms of Use, Online Reviews, Discovery, Compliance, Litigation
Now Available: The October Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award -winning guide to the law and business of social media, we highlight five key social media law issues to address with your
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September 16, 2015 - FTC, Online Promotions, Online Reviews, Compliance
FTC Continues Enforcing Ad Disclosure Obligations in New Media and Issues a Warning to Advertisers
By: Julie O'Neill
In December 2014, we noted that the Federal Trade Commission’s (FTC) settlement with advertising firm Deutsch LA, Inc. was a clear signal to companies that advertise through social media that they need to comply with the disclosure requirements of Section 5 of the FTC
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