Social Links: Publishers claim ad blockers violate FTC rules; Twitter bags its “buy button”; has the IoT gone too far?
- The Newspaper Association of America has filed a first-of-its-kind complaint with the FTC over certain ad blocking technologies. Is it “Internet” or “internet”? The Associated Press is about to change the capitalization rule. Lots of people criticized Instagram’s new logo, but, according to a... ›
Social Links—Twitter loosens up; case against Google stands; should millennials be in charge of big social media campaigns?
By: Aaron P. RubinHere’s how Twitter is loosening up its 140-character limit. The federal government will now check the social media history of prospective employees before granting them security clearance. One expert says C-level executives shouldn’t entrust millennials with their companies’ social media feeds. Federal court refuses... ›
Social Links—Instagram’s logo change causes a stir; stats on social media use at work; lessons from a YouTube star.
By: Aaron P. RubinThe Great Instagram Logo Freakout of 2016. A UK council policy reportedly grants its members power to spy on residents by setting up fake Facebook profiles. Guess who spends more of their workday on social media , women or men? Lessons from one of... ›
Social Links: A social media marketing fail; Facebook and prisoners, jurors, older people
By: Aaron P. RubinWe’re trying something new here at Socially Aware : In addition to our usual social-media and tech-law analyses and updates, we’re going to end each work week with a list of links to interesting social media stories around the Web, primarily things that caught... ›
How to Protect Your Company’s Social Media Currency
By: Aaron P. RubinToday’s companies compete not only for dollars but also for likes, followers, views, tweets, comments and shares. “Social currency,” as some researchers call it , is becoming increasingly important and companies are investing heavily in building their social media fan bases. In some cases,... ›
Now Available: The January Issue of Our Socially Aware Newsletter
- - E-Commerce, Live streaming, Disappearing Content, Marketing, Privacy, Compliance, Wearable Computers
Our List of Lists
By: Aaron P. RubinJanuary is the month when lists—lists of predictions, lists of trends, lists of feats and lists of failures—pervade social media newsfeeds and publications’ headlines. Here at Socially Aware we’re making an annual tradition of curating a “List of Lists”—an inventory of the roundups that... ›
An FTC Warning on Native Advertising
By: Julie O'Neill“Native advertising”—ads that may blur the distinction between advertising and editorial, video or other content—has been a hot topic in recent years for both marketers and regulators. It is popular with marketers because it is apparently an effective advertising model. The Federal Trade Commission (FTC),... ›
Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign
By: Julie O'NeillIn an age of explosive growth for social media and declining TV viewership numbers , companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of Instagram, Vine, YouTube and other social media sites have gained celebrity status ,... ›
Cross-Device Tracking Attracts Interest From Regulators, Prompts Guidance From Industry Group
By: Julie O'NeillCross-device tracking is a hot new issue for regulators. Companies engaged in the practice should take note of two recent developments. On November 16, 2015, the Federal Trade Commission (FTC) hosted a workshop on the issue and, perhaps not coincidentally, on the same day... ›