Socially Aware

May 20, 2016 - Live streaming, Marketing, Privacy, Section 230 Safe Harbor, Litigation
Social Links—Twitter loosens up; case against Google stands; should millennials be in charge of big social media campaigns?
By: Aaron P. Rubin
Here’s how Twitter is loosening up its 140-character limit. The federal government will now check the social media history of prospective employees before granting them security clearance. One expert says C-level executives shouldn’t entrust millennials with their companies’ social media feeds. Federal court refuses
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May 13, 2016 - First Amendment, Protected Speech, Live streaming, Marketing, Privacy, Statistics
Social Links—Instagram’s logo change causes a stir; stats on social media use at work; lessons from a YouTube star.
By: Aaron P. Rubin
The Great Instagram Logo Freakout of 2016. A UK council policy reportedly grants its members power to spy on residents by setting up fake Facebook profiles. Guess who spends more of their workday on social media , women or men? Lessons from one of
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April 15, 2016 - First Amendment, Marketing, Big Data, Litigation
Social Links: A social media marketing fail; Facebook and prisoners, jurors, older people
By: Aaron P. Rubin
We’re trying something new here at Socially Aware : In addition to our usual social-media and tech-law analyses and updates, we’re going to end each work week with a list of links to interesting social media stories around the Web, primarily things that caught
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March 22, 2016 - Digital Content, DMCA, Terms of Use, Marketing, Section 230 Safe Harbor, IP, Litigation
How to Protect Your Company’s Social Media Currency
By: Aaron P. Rubin
Today’s companies compete not only for dollars but also for likes, followers, views, tweets, comments and shares. “Social currency,” as some researchers call it , is becoming increasingly important and companies are investing heavily in building their social media fan bases. In some cases,
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January 28, 2016 - Advertising, Endorsement Guides, FTC, Data Security, Terms of Use, Cyberbullying, Marketing, Privacy, Online Endorsements
Now Available: The January Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award -winning guide to the law and business of social media, we offer practical tips to help ensure the enforceability of website terms of use; we discuss
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January 07, 2016 - E-Commerce, Live streaming, Disappearing Content, Marketing, Privacy, Compliance, Wearable Computers
Our List of Lists
By: Aaron P. Rubin
January is the month when lists—lists of predictions, lists of trends, lists of feats and lists of failures—pervade social media newsfeeds and publications’ headlines. Here at Socially Aware we’re making an annual tradition of curating a “List of Lists”—an inventory of the roundups that
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January 05, 2016 - FTC, Marketing, Compliance
An FTC Warning on Native Advertising
By: Julie O'Neill
“Native advertising”—ads that may blur the distinction between advertising and editorial, video or other content—has been a hot topic in recent years for both marketers and regulators. It is popular with marketers because it is apparently an effective advertising model. The Federal Trade Commission (FTC),
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December 21, 2015 - Endorsement Guides, FDA Regulations, FTC, Marketing, Compliance, IP, Online Endorsements
Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign
By: Julie O'Neill
In an age of explosive growth for social media and declining TV viewership numbers , companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of Instagram, Vine, YouTube and other social media sites have gained celebrity status ,
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December 01, 2015 - FTC, Marketing, Privacy, Compliance
Cross-Device Tracking Attracts Interest From Regulators, Prompts Guidance From Industry Group
By: Julie O'Neill
Cross-device tracking is a hot new issue for regulators. Companies engaged in the practice should take note of two recent developments. On November 16, 2015, the Federal Trade Commission (FTC) hosted a workshop on the issue and, perhaps not coincidentally, on the same day
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November 30, 2015 - Marketing, Infographic
Infographic: Social Media Marketing
We’re happy to publish our latest infographic, which highlights key social media marketing trends for both B2B and B2C companies. Among other things, the infographic points out that, although companies continue to increase their social media marketing spend, they don’t do a particularly good job
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Topic Archives: Marketing

Social Links—Twitter loosens up; case against Google stands; should millennials be in charge of big social media campaigns?

By: Aaron P. Rubin

Social Links—Instagram’s logo change causes a stir; stats on social media use at work; lessons from a YouTube star.

By: Aaron P. Rubin

Social Links: A social media marketing fail; Facebook and prisoners, jurors, older people

By: Aaron P. Rubin

How to Protect Your Company’s Social Media Currency

By: Aaron P. Rubin

Now Available: The January Issue of Our Socially Aware Newsletter

By: Aaron P. Rubin

Our List of Lists

By: Aaron P. Rubin

An FTC Warning on Native Advertising

By: Julie O'Neill

Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign

By: Julie O'Neill

Cross-Device Tracking Attracts Interest From Regulators, Prompts Guidance From Industry Group

By: Julie O'Neill

Infographic: Social Media Marketing