The Law and Business of Social Media
May 20, 2015 - Status Updates, Disappearing Content, E-Discovery, Discovery, Litigation

Status Updates: Facebook Posts—Reliable Evidence?; Quora Post Costs Applicant a Job; a New Ephemeral Messaging App

Facebook: Fact or fiction? These days, courts are more and more frequently faced with disputes over whether, as part of the discovery process, a litigant should be entitled to view the opposing party’s social media posts. As we’ve discussed, some courts deciding physical and emotional injury claims have held that the photos and status updates that the plaintiffs in those cases posted to Facebook were relevant to proving or disproving those claims. But are they always? A recent column in Slate points out that some judges and experts are questioning whether a person’s social media posts are adequate reflections of his or her emotional well-being. In one 2013 case over alleged disability discrimination—the plaintiff claimed her work supervisor mocked her after she told him she’d been diagnosed with adult Attention Deficit Hyperactivity Disorder—a federal district court judge in New York held that “The fact that an individual may express some degree of joy, happiness, or sociability on certain occasions sheds little light on the issue of whether he or she is actually suffering emotional distress… For example, a severely depressed person may have a good day or several good days and choose to post about those days and avoid posting about moods more reflective of his or her actual emotional state.” We at Socially Aware tend to agree with this more skeptical view of the extent to which one’s “social” life reflects one’s real life. After all, if a woman can fake an entire vacation on Facebook, many of the platform’s users are likely posting status updates and pictures that are out of sync with their actual moods.

Cutting words. Stories about people being fired or having a job offer rescinded because of their social media missteps have been around almost as long as social media itself, but they usually involve “what were they thinking?” types of behavior. We recently came across one that is a little less clear-cut. An engineer who’d just gotten job offers from Uber and Zenefits tried to crowdsource information that would help him decide between the two employers by posting what he considered to be the pros and cons of each opportunity on Quora, a Q&A social network that allows users to pose questions to the community. He said good things about both companies, but in his “cons” list for Zenefits, he wrote, “My biggest problem with Zenefits is that it isn’t a buzzword like Uber. Most people won’t know what Zenefits is (or so I think). I think that this isn’t as exciting a brand name to have on your resume when applying to the likes of Google.” Zenefits CEO and co-founder Parker Conrad saw the Quora post and responded, right on the thread: “Definitely not Zenefits (n.b.—we are revoking the questioner’s offer to work at Zenefits),” he wrote. “We really value people who ‘get’ what we do and who *want* to work here, specifically. It’s not for everyone, but there are enough ppl out there who do want to work here that we can afford to be selective.” Conrad later edited his response, deleting the part about revoking the engineer’s offer, but his decision stands: The engineer is no longer welcome at Zenefits. Reactions on Twitter went both ways, The Washington Post reported. And some commentators felt that both parties were at fault.

Here today . . . Perhaps inspired by social media users’ concerns that their posts will be used against them in the ways we’ve just described—and, in the case of Cyber Dust, billionaire investor Mark Cuban’s receipt of a subpoena for his own text messages—new disappearing messaging apps are springing up all the time. One that recently got the attention of the crowd at a tech conference in New York is the photo-sharing app Rewind. Rewind allows you to create photo timelines through which the members of your network can scroll. As a result of the scrolling feature, a whole set of photos only takes up the space of a single photo in users’ feeds. The posts vanish after 24 hours. According to Tech Crunch, by making the photos disappear, the app’s creators hope “to elicit the same sort of spontaneity as Snapchat Stories,” which have been heralded as the future of social media.