The Law and Business of Social Media
October 19, 2020 - Advertising, FCC, Influencer Marketing, Discovery, Free Speech

Turkey’s new social media law; social media ad spend; Harvard Law School’s social media policy

In an attempt to shut down free speech online, Turkey enacted a law that requires social media platforms with more than a million daily users in Turkey to open an office there or assign a representative who is legally accountable to Turkish authorities. Among other things, the law also requires companies to respond within two days to complaints about posts that “violate personal and privacy rights.” Learn what social media companies risk if they don’t comply.

Significantly deviating from his former choices for FCC Commissioner, President Trump nominated Nathan Simington to replace current Republican Commissioner Mike O’Reilly. Unlike previous nominees, who were not heavily involved in technology policy, Simington “played a significant role in drafting” an order instructing the FCC to limit Section 230 of the Communications Decency Act’s protections for technology companies, according to The Verge. Find out why Trump revoked O’Reilly’s nomination for a third term.

Spending on advertising in general plummeted in Q2 of 2020 compared to the same quarter last year, with newspaper ad spend dropping by nearly 50% and radio ad spend dropping by about 42%. On the other hand, the dip in social media ad spend was far less significant. Analysts attribute advertisers’ continued interest in social media to COVID-19, saying that social media use skyrocketed during quarantine. Find out how little social media’s advertising revenue dropped in Q2 2020.

Some of YouTube’s top earners are children. France just passed a law to limit the hours they work and place their earnings in a bank account until they turn 16. You won’t believe the staggering amounts of cash some of these kids rake in.

Harvard Law School has a new social media policy precluding students from posting statements made in class together with enough information to make the speaker identifiable by someone who was not present in class. Learn the school’s reason for implementing this new policy.

A private investigator in Sacramento, California—where a new law classifies COVID-19 as an “injury” under workers’ compensation when certain circumstances apply—is using people’s social media posts as evidence that they didn’t contract COVID-19 at work.

Doomswiping” is the latest dating-app trend.